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Digital Marketing Blog

Keep up to date with our blog for the latest digital marketing news, insight and advice.

9 tips to prepare your PPC account for Black Friday

20 Nov.  Posted by:
In : PPC
Black Friday
So it’s that time of year again… With Black Friday just around the corner, it’s crucial to get your PPC campaigns up to scratch in time for the masses of online holiday shoppers in search for a bargain. So just how big were Black Friday sales in the UK last year? Here are...

YouGov Profiles: The new audience profiling and mapping tool for agencies

17 Nov.  Posted by:
In : CRO
audience mapping
Do you know your customers? It may seem like an obvious question, but at a time when audiences experience and engage with brands in more ways than ever before, do you really know? Traditionally, customers are defined by age, gender, location and spending habits. But online, there...

How To Protect Your Brand Online

12 Nov.  Posted by:
Protect your brand online
The world of online business can be a veritable minefield, especially when it comes to protecting the brand you have put so much time, effort and money into building. Spamming, cybersquatting, SEO manipulation and intellectual property theft are just some of the threats that your...

Smoothie Talkers: Four Content Marketing Lessons You Can Learn from Innocent

07 Nov.  Posted by:
I absolutely love Innocent. I’m far from alone in this; their smoothies, juices and veg pots sell by the thousands each day across the world, but it’s not their products that I’m so enamoured with. What I really admire is their tone of voice used throughout their content...

Recognise Your Weaknesses to Improve Conversion Rate

29 Oct.  Posted by:
In : CRO
One of the core ideas of Conversion Rate Optimisation is finding the main obstructions to users trying to complete your goals. There are countless ways that users can lose confidence or be put off, so it’s difficult to know where to start when it comes to on site optimisation...

Lauren scores Best Food Blog at NE Blogger Awards

23 Oct.  Posted by:
Last night saw Lauren Archer, Silverbean’s Marketing & PR Manager, win the award for Best Food Blog at the regions first blogger awards ceremony. The event at Lane 7, in Newcastle, saw food, fashion & lifestyle bloggers come together for the annual North East Blogger...

Penguin 3.0: Early Results and Analysis

20 Oct.  Posted by:
In : Google
Google Penguin
Google confirmed on Sunday to SEO news site Search Engine Land that an updated version of its Penguin algorithm update was rolled out on Friday 17th October. You can read the full announcement here: http://searchengineland.com/google-releases-first-penguin-update-year-2061...

Seven Tips To Running Successful International Affiliate Programs

17 Oct.  Posted by:
International Affiliate Agency
Launching an affiliate program in an international market is a huge commercial opportunity, but it doesn’t come without challenges. If you are considering expanding your affiliate program overseas, take a look at our seven quick tips to set you on the right tracks! 1. First...

PPC Staff Development

10 Oct.  Posted by:
In : PPC
Google Adwords
Bianca Jefferson, Paid Search Executive has passed her Google Adwords exam  with 91% . Bianca is one of the highest scoring PPC staff members here at Silverbean. Bianca studied Business Information Systems at University and has been at Silverbean for over 2 years. Having...

Tweets & Blogs...

  • Black Friday 9 tips to prepare your PPC account for Black Friday
    Posted by Bianca Jefferson, November 20th, 4:23 pm
    audience mapping YouGov Profiles: The new audience profiling and mapping tool for agencies
    Posted by Tom Etherington, November 17th, 5:21 pm
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