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Digital Marketing Blog

Keep up to date with our blog for the latest digital marketing news, insight and advice.

Luxury Brand Case Study – Boticca Jewellery

01 Sep.  Posted by:
Here at Silverbean, we occasionally like to focus our blogging attention on inspiring and innovative brands that are doing things right in terms of digital. Boticca is a curated online marketplace that connects talented, emerging designers of jewellery and fashion accessories...

Greggs: Always Fresh. Always Tasty.

20 Aug.  Posted by:
Well, that’s what their title tag for their homepage denotes. We’d naturally think sausage rolls, donuts, iced buns, pasties, and anything else that makes baked goods fans salivate at the mouth. But no, the following logo was presented to all those hungry Google search engine...

6 Lessons in User-Generated Content Campaigns

15 Aug.  Posted by:
Do you need to change up your content marketing strategy? Don’t worry, someone else will do it for you. Seriously. If you don’t believe me, just take a look at the vast number of advertising agencies and global brands that take advantage of User-Generated Content to power their...

5 Tips to Run Successful Affiliate Marketing Programs in the UK

12 Aug.  Posted by:
Creating successful affiliate marketing programs require a lot of hard work and patience, and also a good understanding of how to attract the best affiliates that are going to deliver plenty of high-value conversions as well as strengthening your br...

It’s Official: HTTPS is a Ranking Factor

07 Aug.  Posted by:
Google confirmed that sites using secure encryption would benefit from a “lightweight” algorithmic boost in an announcement yesterday on the (ironically unencrypted) Google Webmaster Central Blog. Google’s latest move isn’t a huge surprise given its recent focus...

We’re Hiring! Content Marketing/Copywriting Executive

04 Aug.  Posted by:
In : Careers
We’re looking for a Content Marketing Executive to join our team. This is a fantastic opportunity for the right person to develop a career at one of the North East’s largest digital agencies.   The Basics: Job title: Content Marketing Executive Location: Newcastle upon Tyne...

Keyword Intent in Search Marketing – The Conversion Champion

22 Jul.  Posted by:
In : SEO
We all know how important keywords are for websites. They help search engines identify and interpret what the website is about and which search queries should be relevant for the content you’re creating. For all the new technology we’re seeing around semantic search and the...

In-house vs External SEO Agencies

07 Jul.  Posted by:
In : SEO
As many companies have already felt the pinch of austerity and been forced to make cut-backs and redundancies it’s no surprise that employing any kind of agency to manage your site’s SEO may raise your finance director’s eyebrows.   However, as we all know,...

Technical SEO tweaks you can do In-house

27 Jun.  Posted by:
In : SEO
Relationships between in-house marketers and developers can often be interesting to say the least, so why not sit yourself on their swivel chair for a while and try your hand at a couple of technical tweaks. Below are 2 Techie Tweaks for SEO that you can implement without...

Tweets & Blogs...

  • designer-jewelry-gorgeous-jewelry-from-emerging-designers-2 Luxury Brand Case Study – Boticca Jewellery
    Posted by Sophie Gradon, September 1st, 6:15 pm
    greggsedit Greggs: Always Fresh. Always Tasty.
    Posted by Tim Pike, August 20th, 4:50 pm
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