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The Silverbean digital marketing blog is designed to be a one-stop resource for marketers looking for timely, industry-leading insights that will help them improve performance and excel in their role.

Our digital experts are the only contributors to our blog, so there’ll never be any outsourced stock content that’s of no use to you. We cover content across multiple digital channels, from SEO to digital strategy, paid marketing to effective outreach activity, useful content – and much more.

You’ll also get a sneak peek into the Silverbean way of life, with updates on awards, charity work and our exclusive coverage of key digital marketing events.

Want us to cover something that interests you, or answer any burning digital marketing questions? Simply get in touch using the contact form below and we’ll do our very best to feature it!

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Image shows person using Google like for Expanded Text Ads to adverstise

Improved Performance Expanded Text Ads

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Image shows how international affiliate relationship building is the key to global success
a penalty isn't the biggest thing you should be worrying about and neither is penalty recovery
Image shows digital team working on Christmas affiliate campaign planning
Image shows mobile device accessing information for user to support Google AMP guide by Silverbean
Image shows mobile affiliate marketing across all smart devices
customer-centric marketing, it's about getting 5 stars from your customers
Image shows a screen, with a mindmap of how online retailers are preparing for peak stuff
Image shows retail affiliate marketing to support our expertise in this area
Online Retail blog post by Silverbean
Image to support Silverbeans Local SEO Guide - Clicks to Bricks
Image to support part 2 of Silverbean's guide to Local SEO - Clicks to Bricks
Clicks to Bricks cover 1 - Local Search Optimisation guide by Silverbean
rapid fashion retailers study
This image shows personalisation marketing
Brand Protection for Luxury Retailers - blog by Silverbean
Image shows Luxury Brand Marketing on screen - Silverbean insight for digital marketing

Future of Digital Marketing Round-up

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This image shows Teh Drum Search Awards Rising Star Award Winner, Tom Etherington
Image shown to promote online travel content piece by Silverbean
Image shows belongings packed together to support a mobile marketing post by Silverbean

Why travel brands need to get Mobile…

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This image hsows the BRC Customer Insight 2016 Conference
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This image shows someone purchasing on a mobile on the image results shopping ads
This image represents a analytics dashboard for campaign tagging

The Drum Search Awards: Shortlisted!

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Optimising your content for mobile

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This image show someone's mobile with the google homepage, they will be affected by the google mobile update
This image shows PPC - Google Shopping Campaigns: Costly Mistakes to Avoid
Image shows user execute ad-blocking - image supporting article by Silverbean about ad-blocking

The Ad-blocking debate: Opportunity or threat?

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google ad layout update blog post by Silverbean

Why your digital campaign performance is plateauing

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This image shows a luxury store window with handbags

Top Tips for a Successful Luxury Affiliate Campaign

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Image shows millennial marketing - Silverbean
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pointless marketing tactics

The Top 7 Pointless Marketing Tactics

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Technical SEO in 2016 by Silverbean
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Adopting SEO in the publishing industry

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Online Consumers Expectations
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HIRED: Paid Search Marketing Manager

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This image shows a graph indicating digital performance through analytics - Silverbean

HIRED: Senior Paid Search Marketing Manager

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affiliate strategy for the festive period by Silverbean
Northern Digital Awards
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VACANCY: Customer Insights and Strategy Manager

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This image shows Lord Alan Sugar at the Festival of Marketing 2015
This image shows the process and system of delighting clients
Image shows logo for The Drum Network Awards
This image shows a desktop and mobile set up for cyber weekend
This images shows SearchLove 2015 conference at The Brewery

Top ten takeaways from SearchLove 2015

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Image shows the current Affiliate Team at Silverbean, a North East digital agency.
Image shows the SIlverbean Team in a marketing strategy meeting
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Digital customer centric
This image shows multiple people using mobile to complete different digital transactions

4 ways to own B2B User Generated Content

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This image shows an open dictionary with all the terms floating above the open pages

PPC Jargon Buster

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Image shows the Silverbean suitcase for international SEO expansion blog post
Image shows someone using a mobile phone for digital strategy

Is your digital strategy smartphone ready?

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Join us: Senior Search Marketing Consultant

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Image shows the world with all the digital connections highlighted
Image shows a person using a mobile phone
Image show the silverbean team with the words, work at silverbean
Image shows Silverbean SAm Barnes working on SEO

Careers at Silverbean: SEO Content Writer

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Image shows vacancy for the Silverbean team
Image shows the b2b summit 2015 slide
Image shows SCS employees using all forms of technology to access the website such as ipad, phone, laptop.
Image shows a well internationally travelled suitcase
Image shows The Drum Independent Agencies Census 2015 logo
Image shows ipad use for paid checkout process, basket to payment to delivery
Google Mobile Update Study
Image shows a boots logo signage on a store front

Understanding the Boots Online Audience

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Image shows a person successfully using a mobile
Image shows Silverbean Team in Hoults Yard, Newcastle
Image shows to people working on affiliate marketing successful together
Image shows a black pages with multiple graph lines
Image show the silverbean team with the words, work at silverbean
Image shows 5 digital robots
Image shows someone using a laptop to do affiliate work
image shows people using laptops, ipads and mobiles to link build
Image shows an iphone being used infront of the eiffel tower when travelling

PPC Marketing Tricks for the Travel Industry

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Image shows a hotel desk with a concierge bell and receptionists
Image shows an ipad and a suitcase ready for travel
Image shows an ipad with e-commerce happening
Image shows an airport image of people going to catch a flight
Image shows a couple looking out over a digital skyline

Love in the Digital Age

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Image shows a street of buildings
Image shows a man treking, affiliate travel blog
Image shows action heroes with the words, women in digital, tapping the glass ceiling

Women in Digital: Tapping the Glass Ceiling

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Digital Timeline: The Evolution of Search

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Image shows a mobile phone doubling as a shop-front, with the words 'Black Friday Sale' on the screen.
Image shows lady with shopping bags in each hand, with the focus on the shopping bags.
Image shows a crowd of people looking into the distance, it could be a big festival or sports event for example.
Image shows a boy in a mask and cape, standing over a city - he looks like a superhero.

How To Protect Your Brand Online

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Image shows a shopping basket with an arrow pointing into it, a pie-chart in the background and a graph showing an uplift - the message being around converting site visits into sales.
Image shows Lauren picking up the blogger award.
Image shows a penguin, mid-flap.

Penguin 3.0: Early Results and Analysis

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Image shows a map of the world with the slogan 'Global Success' in the middle, with arrows pointing out of the slogan to various countries.
Image shows Bianca, the feature of the article

PPC Staff Development

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Image shows the Grim Reaper, in relation to your SEO, suggesting your SEO could be in trouble.

Are the latest website trends killing your SEO?

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Image shows a panda bear's face.
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Image shows two PC screens showing the CRO process of A/B testing.

Learn Your A/A’s before your A/B/C’s

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Image shows a spoof advert in Greggs' name, which states 'Greggs: Providing shit to scum for over 70 years'.
Image shows a hand holding a speech bubble. On the speech bubble is a crown with the word 'content' beneath it, the meaning being 'content is king'.
Image shows a spider graph with 'affiliate marketing' in the middle. From this middle bubble are other bubbles, each showing an essential component to affiliate marketing, such as people and computers.
Image states 'https'.

It’s Official: HTTPS is a Ranking Factor

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Image shows the blog title: 'Guide to Keyword Intent' with the additional text of 'converse' or 'convert'.
Image shows a computer keyboard and mouse.
Image shows a screenshot of a computer screen.

Technical SEO tweaks you can do In-house

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Image shows a rather stressed lady with PC and mobile phone, her hands in the air, wondering if her site has been penalised by Google.

Has my site been penalised and what can I do?

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Image shows a globe on top of a pile of dollar bills.
Image shows a person with a shopping cart for a head.
Image shows a red carpet with the blog title on it: The Importance of Customer Feedback in CRO.
Image shows a shopping trolley full of goods, with the blog title on the image: 'Improving Your Cart Abandonment Rates: 5 Areas To Focus On'.
Image shows the Easter Bunny next to several Easter eggs, on a luscious emerald lawn.
Image shows the word 'Polyvore' over the image of a big city at night.
Image shows members of the Silverbean team in various karate-style poses.
Image shows a road tailing off into the distance.
Image shows a mobile phone and a big city, all in relation to the blog title: 'The Mobile High Street'.
Image shows the blog title.
Image shows a screenshot of a website's shopping basket.
Image shows a British Airways aeroplane, mid-flight - the blue sky is full of white fluffy clouds and it's a beautiful day.
Image shows a lady shopping online with a bank card in her hand.
Image shows a still from the film version of Oliver Twist, when Oliver is asking for more porridge.
Image shows a man in a suit, walking past a sign that states: 'Closing down, everything must go'.
Image shows a girl browsing on her mobile phone.
Image shows a row of cartoon men, with a pen drawing a smile on them.
Image show Marilyn Monroe. Pouting.
Image shows a data line on a graph, plummeting downwards.

Are you killing your conversion rate?

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Image shows a heart made out of pink roses, with a note attached stating: 'Be My Valentine'.
Image shows four ladies wearing highly-expensive finery.
Image shows a selection of mobile phones, all linked up to the internet.

CRO For Mobile Websites

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Image shows a pair of mobile phones, each showing a different online voucher code.
Image shows a selection of clothing and shoes, including skirts, a blouse and a high-heeled shoe, all with the price attached.
Image shows a globe with Saturn-esque rings round it, signifying a business expanding globally.
Image shows a still from a John Lewis Christmas advert, broadcast in 2013. The still is a cartoon-film of a bear, deer, owl and hare.
Image shows a speech bubble stating: 'oops!'.

Why your UK brand will fail in the US

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Image shows an astronaut on a test jump, having just landed on the ground following a parachute jump.
Image shows a metal linking chain.

Link Earning 101

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Image shows a credit card with a gift-ribbon attached to it.
Image shows the Silverbean workforce in a group, smiling and cheering.

Office Culture – Silverbean Style!

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Image shows a toy soldier, standing in the snow. It's a delightfully wintry scene.
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Image shows a person offering a cash tip.
Image shows a picture of the Tyne Bridge on a gloriously-sunny day.

Back to the Classroom for BIMA D-Day

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Google Hummingbird: The Death of Long Tail?

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We’re Hiring – Freelance Copywriters

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Everything’s Dead. Get Used to It.

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Creating The Perfect Remarketing Strategy

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When ad placement goes wrong

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Memes and Digital Marketing

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Breeding Innovation

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We’re Hiring – Marketing Analyst

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This image shows the silverbean logo

The Top 5 Pay Per Click Tools

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The Top Five SEO Forums

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Five SEO Claims to Make You Run

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This image shows a finger clicking on social media

Who to Follow for Expert PPC Advice

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Google Panda Set to Strike Again

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Conference Bingo

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Attracting and Converting Customers

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How to Create Loveable Marketing

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Do you speak Espanyol? We’re hiring!

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The High Street Versus Ecommerce

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How to Balance your SEO and PPC

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Search Engine PPC in Focus

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PPC: In It For The Long Haul

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Are 404 Errors Affecting your Rankings?

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