When it comes to selling products online, videos carry a lot of weight, but they require the right SEO application to get noticed. For the most part videos use the same SEO processes as any other content geared for search engines and, in addition, when embedded on your site, video content is rewarded with a search engine results page (SERP´s) lising. There is however a few SEO rules you should follow to ensure your videos are watched.
The first thing to consider is whether you should host your own video content or post them to YouTube. Of course there is nothing wrong with doing both providing the correct steps are taken when setting up your videos – otherwise your domain will miss out on web ranking.
Open a YouTube account
You may have noticed that YouTube ranks highly in just about all category of searches and although it is possible for you to embed YouTube videos on to your own domain having your own YouTube account will get you more links, views and shares from YouTube users. Ultimately you will also get more sales.
It is also worth hosting videos on your own website as it will be rewarded with SERPS for rich media content, but it will only be seen by visitors to your site and, unless you are already ranking well, viewers will be limited. However, there is a catch. If you embed a YouTube video on your domain, YouTube will be awarded your SERP´s and will rank better your domain.
Unique video content
To avoid missing out on SERP´s keep the video content on your webpage unique and disable the embed function in your videos. This way search engines only have the option to index your domain videos to your domain location and all links will lead back to you.
Hosting videos on your own website also gives you a better opportunity of turning the leads into a conversion. Although videos are an effective selling tool they are more effective when supported with product copy and a slick, professional website. Your URL should therefore be included on the videos you post on 3rd party sites.
Video sitemaps and keywords
In order to get your video indexed with search engines it requires a sitemap – an XML file with relevant metadata that flags up the type of content on your website through the use of keywords. The keywords are then identified in searches just as with any other SEO content.
If you don´t already know what your top keywords are you can find the most used search words for your type of business and product on Google´s Keyword Tool. This will give you a list of the best keywords to include in your metadata for your video. Your videos will then be matched with relevant keywords typed into search engines and in YouTube´s search facility.
Video SEO is essential for your motion picture marketing to be seen therefore whenever you add video content to your domain or third party site don´t forget to update the metatags with keywords and tick the right boxes.
To see how Silverbean can help you to improve your SEO activity, click here to request a free, no obligation, Search Engine Optimisation review or alternatively get in touch for further information about Silverbean and our services.
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