Happy New Year from all of us here at Silverbean!
Before Christmas, we released our predictions piece where the staff here at Silverbean presented their thoughts on what’s going to be big this year when it comes to online marketing. I thought a good start to the new year would be to provide a summary for those who missed the piece. So, here is what we believe you should be focusing on in 2013 when it comes to your online marketing strategy.
During 2012, more people purchased a smartphone than purchased a PC, and by the end of 2013 it is predicted that smartphones will account for around 90% of all mobile phones. Mobile usage continues to rise, so ensure your website is fully optimised for mobiles, you’re developing advertising campaigns that are mobile friendly, you’re offering dedicated landing pages….you get the picture. Don’t lose customers as a result of not communicating effectively with your mobile users!
Target by Location
According to Google statistics, more than 20% of searches include local areas. Search engines therefore give preference to local companies who, providing their website is tuned for local searches, will appear higher up in the rankings. The increase in local aware mobile devices also gives you a huge opportunity to target your customers at a local level, and we all know the more targeted the marketing, the better.
Look after your Brand
Marketers have known for years that for a business to succeed, the brand has to be pushed at every opportunity. Online marketing presents endless opportunities for businesses to do so, however it’s vital you retain a consistent brand message across all channels. We’ve all seen companies who have tarnished their brand as a result of their activity on Twitter or other social media channels. A strong brand is invaluable to any business so it’s important that you take good care of it. It’s not just about coverage, it’s about reputation.
Focus on ‘Real Company Stuff’
Over the last decade, an influx of SEO companies have promised businesses top slots in search engines. In most cases, companies found out the hard way that these claims cannot be achieved in accordance with Google rules, and they subsequently lost their Google ranking. Real company stuff involves creating content that your audience wants to engage with, rather than creating content that you think Google will like. It’s a clean method that will allow companies to rank because they deserve to. What’s the point in ranking no.1 if you aren’t making any sales as a result? The aim is to attract the right people.
Stop Avoiding Google+
Google+ is expected to take on a major role in the recognition of online businesses in 2013. Essentially, Google+ is the new Facebook, except the focus is on providing vital information to business people rather than social media with friends. Let’s face it, Google will not let it fail, and as more and more people move to android, Google+ may prove to be one of the best social networking sites on there. It is therefore important for companies to start setting up Google+ profiles now and to start linking to the right people. Do it. Do it now.
Check back tomorrow for five more of our online marketing recommendations for the year ahead.