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Aphrodite – PPC

Performance Case Study

Who is the client?

Aphrodite was formed back in 1994 by Andrew and Duncan Mckenzie. They are a dynamic and forward-thinking menswear retailer, championing new and innovative brands. Their fashion store based in the North East of England.

What did they want to achieve?

Aphrodite came to Silverbean wanting to increase the profitability of their existing PPC and Google AdWords account, through increasing sales but also reducing the CPAs. Their account had been managed by a previous agency but CPAs were too high and unprofitable, therefore Silverbean were tasked with introducing more profitable keywords, while also improving the performance of the existing campaigns too.

How did we affect performance?

Initially we completed a full review of the existing account performance to identify which of the existing campaigns were profitable, we then completed research into the product ranges and brands stocked to identify untouched opportunity to create additional profitable campaigns.

Silverbean also worked closely with Google via our Google Agency Partnership and Relationship team to gain access to the new invite only functionality, to help grow the return on investment.

The Results

Core metrics were improved, as well as smaller less important metrics too

4%

increase in traffic

25%

increase in conversions

10%

increase in revenue

15%

reduction in CPA

Aphrodite also utilise Silverbean for our expertise in affiliate marketing too!

Silverbean are technically sound and very knowledgeable in what they do. Their expertise in PPC shows in our results and makes the day to day management of our PPC campaigns so fast and efficient. All in all the team are a pleasure to work with.

Maria Patterson
Ecommerce Director

Aphrodite saw 10% increase in revenue
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