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BUNZL Plc – SEO

Performance Case Study

Who is the client?

BUNZL is a multi-national FTSE 100 company with over an annual revenue of over £6bn in 2013. They were founded in 1854 in Hungary, but are based in London and are primarily a distribution and outsourcing company.

Of their many companies, we currently work with three – BUNZL Lockhart Catering (catering equipment), BUNZL Protec Direct (PPE and work wear), and BUNZL Care Shop (care home equipment). We now have a strong understanding of how BUNZL Group works, and a knowledge of the business practices within the industry. We know what works and what is feasible.

What did they want to achieve?

Across the three BUNZL companies, one of the key focuses is to simply increase revenue driven through the website. Our individual contacts are very switched on about what they want to achieve, and set financial and performance targets at the beginning of each year with us, in order to meet shared goals and propel their performance.

How did we affect performance?

The three companies operate using a very similar online platform, which we are now very familiar with and look to input in every new development cycle of the software.

We advised on updating and creating highly targeted content across the three sites, focusing on different areas of growth for each, as well as liaising on technical SEO changes. We also help position the brands online in terms of online PR, content and brand building.

We are always conscious of the competition and strive to remain two steps ahead on every campaign we manage.

The Results

Care Shop:

Since we began the campaign, a 132% increase in organic revenue. Increased organic conversion rate by 46% over the past two years.

Protec Direct:

Increased average ranking position for tracked keywords by 13 places. Increased quantity sold per transaction by 19% in first year.

Lockhart Catering:

Six months into the campaign, we have delivered a 93% increase in organic traffic. 106% increase in organic revenue. Increase in organic transactions of 126%

Their professional yet personable attitude allows us to have a very effective working relationship. They are always at the end of the phone and nothing is ever too much trouble. Thanks to their hard work and ability to come up with creative solutions, we've already seen some fantastic increases - and the work has only just begun.

Caroline Johnson
Digital Marketing Manager

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