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Charlotte Tilbury – Affiliate Marketing

Performance Case Study

Who is the client?

British makeup artist Charlotte Tilbury is one of the United Kingdom’s most famous experts in the makeup industry. In summer 2013, Tilbury launched her own line of luxury cosmetics at London’s Selfridges. The brand quickly became popular and after immense success in the UK, the brand went stateside.

What did they want to achieve?

Having successfully launched and progressed the Charlotte Tilbury UK affiliate programme, the Silverbean team initially commenced a 3 month consultancy campaign in North America for the brand. Silverbean were brought in to provide a proactive approach to campaign management and expert market knowledge, in order to achieve ambitious targets.

How did we affect performance?

Silverbean adopted a dual approach, this was to engage existing affiliates and extensively recruit new publishers, and therefore bring new customers into the fold.

OUR APPROACH INCLUDED:

  • Introducing all current affiliates to the Silverbean team, to ensure they were aware they had a pro-active team to contact and help to drive sales forward.
  • Highlighting a list of “quick win” opportunities to push the affiliate programme forward quickly.
  • Establishing an approved blogger outreach plan, allowing for the opportunity to gift key affiliates, to either re-engage publishers with the brand or to recruit them to the program.
  • Focusing on specific fashion aggregator sites, negotiating CPA increases in return for more exposure.
  • Working closely with key third party networks, in order to ensure the collection of publishers using this form of technology were fully utilised.

The Results

DURING THE FIRST 3 MONTHS OF SILVERBEAN MANAGEMENT:

35%

increase in revenue

50%

increase in impressions recorded, improving the brand reach in the country

44%

increase in order active affiliates

58%

increase in click active affiliates

“Silverbean has been a strong partner, significantly expanding our program and taking a proactive approach to communication. Overall, they are a pleasure to work with.”

Senior Manager of Ecommerce and Digital, North America

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