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Ethical Superstore

Performance Case Study

Who is the client?

Ethical Superstore offers the largest range of Fair Trade, organic, vegan & eco-friendly products from around the world.

For Black Friday they offered 20% off all products and for every order over £30 they would donate one item to the Newcastle West End Food Bank.

What did they want to achieve?

Ethical Superstore wanted to improve on the performance of the Black Friday ad campaigns from 2015. Generating even more sales and revenue, and thus donating more food items to the food bank.

How did we affect performance?

  • Brand and Non-brand Black Friday ads.
  • Live countdowns in ads to the end of the offer.
  • Highlighted food bank donations in ad copy.
  • Black Friday ad extensions.

The Results

The best Black Friday for Ethical Superstore on record!

Generated an additional 167% revenue compared to 2015

Conversions up 148% compared to 2015

Average order value increased 15% from brand and 5% from non-brand.

ROI increased from 701% to 1156%

Overall this allowed for Ethical Superstore to donate even more food items to the Newcastle West End Food Bank.

“Silverbean have dedicated time to really understanding Ethical Superstore’s commercial goals and unique product range. This really does show in the results that we have seen, 2016 was our best Black Friday on record, and I would not hesitate to recommend Silverbean’s paid marketing expertise to anyone”

Peter Leatherland
Online Sales Manager

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