Through analysis of the different customer streams at Explore, we worked together to create a unified marketing strategy which made the best use of each digital service that Silverbean provides.
The strength of working in this unified way allowed each service to play its specific role in the marketing mix. The flexibility of the unified approach, used with Explore, means refinement within each individual service can contribute to the larger success of the brand, all of which is coordinated through Silverbean.
For Explore, each individual digital channel created bespoke strategies to meet the business objectives, whilst the overall performance is managed centrally. This fluid approach allows for the swift uptake of new opportunities and the ability to use the strengths of each digital channel when needed, to contribute to overall performance.