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L.K.Bennett – PPC

Performance Case Study

Who is the client?

L.K. Bennett is a well-known women’s fashion brand operating in high street stores and concessions across the country.

Offering a wide range of sophisticated trends, their target audience are typically late 20s, 30s women who are career-focused with disposable income.

What did they want to achieve?

When L.K.Bennett came to Silverbean they had been working with an underperforming agency that was missing their ambitious weekly revenue targets. Silverbean quickly set about looking for ways to correct this.

Alongside this, the brand expressed that they wanted to encourage customers to purchase direct from their online store, as opposed to via a reseller site i.e. House of Fraser.

How did we affect performance?

We first set about creating a very strong brand campaign to ensure that L.K.Bennett ads appeared top of paid listings, ahead of concession resellers.

Their busy marketing team has an eventful promotional calendar, so we created offer-led ad copy quickly to maximise click through rate and drive as many visitors to the site as possible.

Alongside brand and marketing activity, we tested new generic keywords in-line with their new bridal range to introduce the brand to a new audience.

Following this, we also expanded upon their shopping campaigns to spend budget in the highest revenue categories and applied remarketing to all campaigns to recapture loyal customers.

 

The Results

Exceeded revenue targets by average of 62% since campaign began in November

Consistently exceeded revenue targets since the end of January

Increased sales by 135% from November 15 to April 16

Increased ROI by 25% from November 15 to April 16

“Since beginning work with Silverbean, I have been very impressed not only with the day to day management of our campaigns but also their technical knowledge and digital marketing insights they bring to the table. Nothing is ever an issue for the team and their help has been invaluable to L.K.Bennett, I would not hesitate to recommend the agency”

Graham Broomfield
eCommerce Director

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