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MONNIER Frères – Affiliate Marketing

Performance Case Study

Who is the client?

MONNIER Frères is a Paris based, online only, luxury leather bag and accessories merchant, founded by two brothers Jean and Guillaume Monnier in 2010. Their goal – to create the ultimate online destination dedicated exclusively to accessories.

What did they want to achieve?

Silverbean launched the German affiliate program for MONNIER Frères in 2014, on the CJ network.

As a new entrant to this market, Silverbean were tasked with ensuring sustained revenue growth with a significant emphasis on brand awareness and blogger outreach.

How did we affect performance?

Through Silverbean’s relationship with cover-pr.de (a German based PR agency specialising in both male and female influencer management), we were able to engage with and gift key bloggers in the German affiliate space.

Silverbean ensured that relationships with key bloggers were utilised. A subsequent “reach out” plan was then produced and signed off by the client.

Following a successful campaign in the UK for MONNIER Frères, Silverbean spotted an opportunity to harness a similar approach in Germany. A number of “Weibo” affiliates based in Germany and targeting the Chinese community within, were targeted to sign up and commence promotion of MONNIER Frères’ offers and sale deals.

Coupled with a focus on quality content and influential bloggers, Silverbean also successfully launched a small scale campaign with the top voucher code and cashback affiliates within the German space. Operating this on a small scale ensured that MONNIER Frères could harness the large audience these sites offer access to, but also maintain a level of brand protection.

The Results

313%

Increase in revenue (Q4 2014 vs Q4 2015)

30%

of revenue in Q4 2015 generated by content and lifestyle affiliates

Over 20%

of revenue in Q4 2015 generated by Weibo accounts targeting wealthy Chinese students and families residing in Germany

“Silverbean are always pushing to drive the program forward. The team is innovative and they really try to think outside of the box in terms of how they can drive growth on the affiliate program. The team are a genuine pleasure to work with and we really do look at them as an extension of our team”

Pamela Clapp
Responsible Communication

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