Back in 2015, Silverbean and Rare London started working with Polyvore as part of the affiliate program on a CPC basis. Polyvore is a content driven commerce site, with a community made up of around 80% US customers.
At the same time, we built a working relationship with POPSUGAR (Shopstyle), a similar site, but working on a CPA basis. Their CPA was boosted at times in order to boost Rare London’s results in their search algorithm, and gain the brand newsletter inclusions, with a reach of 1.5 million US subscribers, making up 70% of their database.
In October 2016 we increased the activity and we started working with Shopcade, a platform that allows users to purchase from multiple fashion retailers all in one place. The platform is international, and 20% of their customers are from the US.
Silverbean also dedicated time to implementing a US blogger outreach program, which had full sign off from Rare’s marketing team.
In July 2016, a list of 60 brand approved bloggers were approached about working with the brand, predominantly on a gifting basis. Naturally, some bloggers were not willing to work on this basis, requiring additional fees. From this list, 5 key bloggers were selected to move forward with and they chose their preferred product from the Rare London website. Silverbean handled the gifting process and ensure that they were features on their blogs and social media channels correctly. If these bloggers were not already members of or were unwilling to join Rare London’s affiliate network, Affiliate Window, then Silverbean encouraged them, to use tracking links via Skimlinks, rewardStyle, or a bespoke link created by ourselves.