We developed a very agile strategy to adapt to the ever-changing needs and requirements of ScS as a business. ScS frequently run promotions, sales and offers, meaning we must adapt quickly in order to maximise their impact online.
We employ a long-tail organic search strategy, focusing less on broad terms such as “sofa”, and look for opportunities around more specific searches, which yield a higher conversion rate.
This strategy ensures we target profitable key-phrases through ScS’ landing pages for their key products and exclusive brands – which bring them the most revenue.
Our strategy also involves building relationships with key online influencers and bloggers in the home and interior industry, and work with those to help raise the brand profile of ScS through targeted link building campaigns. Part of this engagement strategy was the successful #SofaCelebrations campaign, which ran throughout the duration of the World Cup.