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Tom Etherington

Senior Search Marketing Consultant
What if the hokey-cokey really is what it's all about?

Tom joined us in early 2014 and swiftly established himself as a digital dynamo, going from Search Marketing Exec to Search Marketing Consultant within a matter of months: a Silverbean Search team record!

He now leads on strategic search marketing campaigns on our largest SEO accounts, including Flybe, providing expert consultancy and innovative ideas as standard. Tom also leads on Silverbean’s own SEO strategy, coming up with intelligent approaches that show just how damn good we are on the ole’ internet.

In July 2016, he achieved another career milestone and was promoted to Senior Search Marketing Consultant and now leads & manages a team of three, as well as guiding and innovating our service offering to keep those results soaring and our clients happy.

He earned himself a First Class Honours degree in Multimedia Journalism from Teesside University, and needless to say, he’s quite handy with content marketing as a result. Tom was Highly Commended for the Rising Star award at The Drum Network Awards 2015, and shortlisted for ‘Young Digital Marketer of the Year’ at the Prolific North awards 2016. In June, he finally brought home the silverware, after winning the prestigious Rising Star Award at this year’s Drum Search Awards. Ain’t no stopping him!

Oh and he’s also Silverbean F.C’s official Top Scorer, much to the annoyance of the rest of the male workforce.

Did you know?

Tom’s journey to Silverbean was paved with varied and exciting experience in journalism, with a particular focus on sports coverage. He won an internship at one of the world’s biggest newspapers thanks to brilliant academic performance, and has also worked as a freelance football writer and match reporter covering his beloved Middlesbrough FC and a number of other North East teams.

Working at Silverbean:

I love the fact that Silverbean creates endless opportunities and gives people the freedom to shape their own progress and future role. I have been able to progress from an entry-level Exec to a Senior member of the SEO team in just over two years, because I've been consistently encouraged to learn and grow my digital and leadership skills.

I've also been able to attend amazing events, like SearchLove and the Festival of Marketing, proving Silverbean's commitment to staff development and exposure to the wider industry. I also get to work with some great people, which makes coming into work even easier!

#1 item on bucket list:

My #1 item on my bucket list is to be able to travel and work all over the world, everywhere from New York, to Australia, to Japan and a tiny island in the middle of nowhere!

Articles by Tom:

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