Brand Protection For Affiliate Marketing Programmes

Brand Protection

When it comes to affiliate marketing, protecting your brand is one of our top priorities. We’ve worked with dozens of luxury brands to develop and grow a profitable affiliate channel, all while maintaining the brand’s prestige and values.

The affiliate channel is no longer just about discount codes and cashback services. While many brands still benefit from these types of partners, a shift towards content publishers and influencers has made way for luxury brands to embrace the power of partnership marketing.

If you’re concerned about retaining control over your brand in the affiliate space then you’re not alone. Over the last 15 years, we’ve worked with countless brands to establish stringent guidelines for affiliate partners, so luxury retailers can benefit from one of the most profitable marketing channels there is – without worrying their brand will be devalued or, worse, damaged.

Influencer marketing

One of the fastest-growing areas of affiliate marketing is the influencer channel. For many brands, the power of influencer marketing is unparalleled. As nearly half of consumers admit to buying a product upon the recommendation of an influencer, it’s no wonder that brands are taking a piece of the action.

But with influencer scandals ten a penny, how do you ensure your brand doesn’t get dragged into the dirt? That’s where brand protection comes in. At Silverbean, we have sophisticated systems in place to monitor brand sentiments and ensure that your brand is presented in the best light possible.

We also strive to maintain a balance between profitability and exclusivity for luxury brands. By identifying high performing influencers in your industry, who use the platforms your customers love, we can guarantee that any affiliate marketing is well-received.

How your brand is being represented by outside influencers and affiliates is paramount to your overall success as a business. Quite often, time or resources can prevent you from being able to carry out the day-to-day tasks involved in brand protection.

With access to over 3 million influencers, we’re ready to drill down and identify those who we can both trust with your brand and who can guarantee will bring the returns we expect from marketing’s fastest-growing channel. Get in touch to find out to harness the power of influencer marketing while ensuring brand protection for your brand.

Increasing revenue

Brand protection is not just about damage prevention, it’s about establishing guidelines from the outset, so your Affiliate MarketingProgramme can grow in a controlled and measured way. After all, you want to see revenue growth and a better ROI – but not at the expense of your brand.

So, how do we do it? We have developed a proven brand protection strategy for a wide variety of brands, including luxury knitwear retailer N.Peal, prestigious beauty brand Charlotte Tilbury and women’s e-shop MONNIER Frères. Through managing these campaigns, we’ve established robust methods of brand protection, so you can rest easy knowing your Affiliate Programme is growing alongside firm brand guidelines.

To find out how the Silverbean team can grow your Partnership Marketing Programme while protecting the essence of what makes your brand unique, get in touch and we’ll see what we can do.

Other services

Affiliate Programme Consultancy

We use our intrinsic knowledge of the industry to take your return on investment to the next level, getting bigger and better results for your affiliate programme.

Affiliate Recruitment

Recruit the right affiliates to maximise your returns. Our affiliate recruitment campaigns are designed to drive brand awareness, website traffic and sales for your brand.

Influencer Management

With access to over 3.5 million influencers across the world, we are uniquely positioned to put your brand in front of new audiences on a global level.

Existing Affiliate Programme

Transform your existing affiliate programme and activate your sales potential using our comprehensive channel strategies.

Lead Generation

Affiliate marketing is a proven method to generate leads for your business. In its very nature, the affiliate channel is highly measurable and therefore can be finely tuned to drive sales in chosen areas.

International Expansion

International Affiliate Marketing has the capacity to grow your revenue by 400%. We're experienced in taking brands global, working with brands in over 15 territories.

Optimising Investment

Our comprehensive audits identify where there are opportunities for your brand to maximise investment, growing sales performance and getting real ROI from your affiliate partner programme.

New customer acquisition

Attract high-value customers through strategic partnerships. Our new customer acquisition strategies take your brand to untapped markets, connecting with the right audience for you.