There’s no denying that brands are seeing significant gains by tapping into the influencer marketing industry. Influencers have long been a powerful tool for affiliate marketers as brands are able to reach their audiences through voices that they trust. But how do you incorporate influencer marketing into your Affiliate Programme? 

Developing a successful influencer campaign is all about strategy. We start out by understanding what you want to achieve, be it brand awareness, reaching new audiences, sales – or a combination of several factors. From here, we can identify which influencers work with your brand and objectives.

The influencer marketing industry is full of opportunity, but it’s also a very crowded space rife with brands competing for attention. Meanwhile, customers are wisened to the ways of influencer marketing as they choose to only follow voices that they trust and can rely upon to give honest recommendations. 

As a brand, you must act with integrity and loyalty. Let your brand do the talking and the best influencers will want to work with you. It’s all down to telling a story that speaks to your audience while creating products that they love. 

We saw this firsthand when working with luxury knitwear retailer N.Peal on their festive campaign. Read our influencer case study to find out how we got the prestigious retailer featured on several influencers’ pages, including world-famous beauty vlogger Fleur DeForce’s channel.

Although Instagram is the most popular platform for influencer marketing, that’s not to say it’s the right place for your brand. We’ve worked with retailers in a wide variety of industries, including fashion, food, finance and lifestyle. This experience has given us the knowledge and proven strategies we need to identify influencer opportunities for your brand’s unique audience.

While many brands are only scratching the surface of what influencer marketing has to offer, we’ve got several years’ experience of managing profitable influencer marketing campaigns for brands all over the world. 

With 49% of consumers relying on influencer recommendations for their purchases, there’s no time like the present to embrace the thriving industry. Not sure where to start? Let’s work together to find out how influencer marketing can help achieve your goals.