There’s no denying that brands are seeing significant gains by tapping into the influencer marketing industry. Influencers have long been a powerful tool for affiliate marketers as brands are able to reach their audiences through voices that they trust. But how do you incorporate influencer marketing into your Affiliate Programme?
Developing a successful influencer campaign is all about strategy. We start out by understanding what you want to achieve, be it brand awareness, reaching new audiences, sales – or a combination of several factors. From here, we can identify which influencers work with your brand and objectives.