Affiliate marketing presents a wide array of opportunities for investment – from voucher codes to influencers, content publishers and cashback schemes. The channel can drive significant growth against a variety of objectives and can reach customers at different points in the buying journey.
However, many brands are yet to tap into the full potential that the affiliate channel has to offer, focusing their activity heavily on one or two partners generating bottom-of-the-funnel activity. This far from an ideal way to reach new audiences, and it can also mean you’re missing out on a bounty of opportunities for your brand. After all, everyone knows relying on one or two key accounts in sales can spell danger for business.
Silverbean uses market experience to diversify your affiliate mix, spreading investment across a variety of different channels and diversifying the content mix will help to generate better results. Learn more about our strategies in our case study for The Ambassador Theatre Group, the UK’s leading online ticketing retailer. The results were impressive; by diversifying the affiliate mix, we reduced ATG Tickets’ cost-of-sale and boosted sales in regional target markets.
If you’re keen to find out how content can drive your Affiliate Programme forward, or you’re becoming too reliant on one or two key partnerships, get in touch to find out how our expert Affiliate Consultants can help.