Our Approach to Affiliate Marketing

We leverage our partnership progression model and our holistic approach to affiliates, the Partnership Ecosystem, to help our clients get the best results from their affiliate channel.

Since 2002 we have been refining and redefining our approach to affiliate marketing.  Developed in one of the most competitive digital landscapes globally, we have created an approach which delivers both immediate impact whilst driving truly valuable outcomes for advertisers.

Partnership Ecosystem

The partnership ecosystem is made up of several key partnership channels, both traditional and non-traditional. This includes traditional affiliate management, brand to brand partnerships, content affiliate partnerships, app partnerships, search partnerships, influencer marketing and more. All of these channels can be leveraged as part of a wider digital strategy.

Partnership Progression Model

Our Partnership Progression Model breaks down the key components of an affiliate marketing program, with each one mapped from zero to a world class program.  This framework clearly identifies the next highest impact opportunity for advertisers whatever their stage of program maturity, whilst creating a clear vision on long-term success.

This, combined with our specialist approach across the entire Partnership Ecosystem, ensures we are working with the right partners, at the right time to drive maximum impact for our clients.

Find out more about our impact-driven approach to affiliate and partnership marketing and how we deliver outstanding results for our clients through the Partnership Ecosystem.