Organic Search and PPC Affiliate Marketing

Dominating key SERP results is key to success, this is often referred to as ‘Search Domination’. To ensure our clients gain all-important visibility we work closely with content and search affiliate partners to rank highly for long-tail term search queries.

By using content publishers with high domain authority, we also strategically target non-brand keywords. Search affiliate marketing increases clients’ share of voice within a key search term – and therefore increases market share.

What does successful search affiliate marketing look like?

To have a successful digital marketing strategy, it’s imperative for all your performance channels to work alongside one another. Combining PPC, SEO and affiliate tactics can help your brand cover multiple online bases and see incredible results. Here’s how to implement affiliates into paid and organic search:

PPC Affiliate Marketing

Brands can dominate search engine results pages with product aggregators through organic and paid results, as well as with CSS partners through paid shopping ads.

The key ingredient to success is the quality of your feed. This will directly impact the performance of your search affiliate campaigns and your wider digital marketing channels.

When optimising conversion rates through feed management, quality and consistency are crucial. Ensure your feeds are regularly updated, whether this is through an API or as frequently as your affiliate platform allows. Your feeds should also have all of the commonly required attributes, and ideally, you should also add attributes based on specific partners’ requirements.

Organic Search Affiliate Marketing

By forming content partnerships with websites that rank for the keywords your audience is searching for, you’ll be able to target even the most competitive searches. From comparison sites that help you hit ‘best’ product searches to guides and reviews that lead your customers to your brand, organic search affiliate marketing is an effective tactic for both conversions and online visibility. 

Keyword research and strong, valuable relationships with publishers at this stage are crucial, and how you’ll ensure your brand dominates the search results. Search affiliate marketing helps you put your brand right at your audience’s fingertips, exactly when they’re looking for you.

Case studies