Content Affiliate Partnerships
Content affiliates and content marketing partnerships deliver real results for brands. They’re a highly valuable part of a successful affiliate program.
At Silverbean, we use partnerships across the press and key content sites to push out client products or evergreen content. Whether that’s news about a sale or the launch of an exciting new product range, we work with content partners to drive sales, grow brand awareness and grow brand reach while working closely to align with PR.
What do partnerships with content affiliates look like?
Working with content affiliates is valuable for brands looking to promote existing products or new product launches. The aim is to increase awareness further up the funnel and drive conversions. As the relationship develops, brands often invest tenancy budgets to support exclusive articles or access to social posts and newsletter inclusion.
Optimising your relationship with your content affiliates
Brands with a mature program often review the content affiliate’s website and content. One approach is to review the partner’s website pages and highlight those articles that your brand is not included in and should be. Brands can also look for high ranking, high quality pages and use the same process.
You can also start to optimise the conversion rate from your content partners. For example, brands like HostelWorld have partnered with a developer to create content widgets onsite to update product listings and prices dynamically.
Aligning with other digital channels
Over time, you can develop content partners in line with your SEO and PPC team and strategy. Your digital teams can identify non-brand keywords of significant importance – and identify partners who rank for them already or educate affiliates in order to help them rank highly on search engine results pages (SERPs).
How mature is your program?
Unsure where your program sits on our progression model, or looking to identify areas for further growth? Take our five-minute affiliate program health check quiz to discover areas for improvement and instantly receive actionable tips from team Silverbean.