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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Our Blog

DIGITAL MARKETING INSIGHTS

The Silverbean blog is a one-stop resource for marketers and digital strategists looking for the latest industry-leading insights to help you improve performance and accelerate sales for your brand.

Our original content looks at the latest trends and innovations in affiliate and partnerships marketing, providing you with our fresh opinions and practical advice on how you can move your strategy forward and stay ahead of the game.

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Online Retail blog post by Silverbean
Image shows a screen, with a mindmap of how online retailers are preparing for peak stuff

A 7 minute read from
Dan Hull

Image shows when it comes to writing content there is no such thing as a boring industry or product
Image shows Damian Hall, Chief Operating Officer
Image shows a computer keyboard and mouse.
This image shows a blank page with multiple attempts at writing
Image shows Silverbean logo banner
Digital customer centric
image shows coding on computer

A 5 minute read from
Nic Yates

image shows a map with pins in
image shows google marketing live 2018
imge shows crowd on black friday
Christmas - Seasonal Marketing Consumer Behaviour
image shows measuring success for B2B
image shows budget maximisation with improving efficiency
Image shows budget maximisation in luxury affiliates

A 6 minute read from
Louise James

This image shows mobile conversion for ecommerce
Image shows mobile first index update for 2018 by Silverbean
Christmas - Seasonal Marketing Consumer Behaviour
General Data Protection Regulations
A 101 to brand protection for luxury retailers

An 11 minute read from
Louise James

mobile-first index - what to expect and how to prepare for Google's latest algorithm update - Silverbean
Image shows local SEO tool, Google My Business
Image shows where influencer campaign and influencers can assist in the customer journey

A 7 minute read from
Louise James

Image shows a holistic approach to SEO performance measurement by Silverbean
Image shows site architecture for users
Image shows online entrepreneurs event at BIPC Newcastle
Launching an affiliate program with Silverbean affiliate program consultancy

A 6 minute read from
Nic Yates

Images shows how to optimise ppc campaigns for mobile
Image shows the relationship benefits of affiliate program consultancy from and agency

A 6 minute read from
Natasha Maddison

Image shows affiliate recruitment for a new year, new start

A 6 minute read from
Nic Yates

A 5 minute read from
Nic Yates

Image shows the Drum's digital census which ranks Silverbean as an Elite Agency

A 5 minute read from
Louise James

Image shows the online offline cusotmer journey. You can use in-store conversion tracking to assist this journey in terms of ppc
Image shows travel personalisation for a businessman at an airport
Image shows Vicky Cawthorne of Silverbean at Copy Cabana 2016
Image for Travel affiliate campaign success by Silverbean

A 10 minute read from
Louise James

A 6 minute read from
Louise James

A 10 minute read from
Louise James

Image shows mobile affiliate marketing across all smart devices

A 9 minute read from
Louise James

customer-centric marketing, it's about getting 5 stars from your customers
Image shows retail affiliate marketing to support our expertise in this area

An 8 minute read from
Louise James

This image shows personalisation marketing
Image shows Luxury Brand Marketing on screen - Silverbean insight for digital marketing

A 5 minute read from
Louise James

Image shows ad-block effects in action
This image hsows the BRC Customer Insight 2016 Conference
This image shows someone purchasing on a mobile on the image results shopping ads
This image represents a analytics dashboard for campaign tagging

A 10 minute read from
Louise James

google ad layout update blog post by Silverbean
This image shows a luxury store window with handbags

A 6 minute read from
Louise James

Image shows millennial marketing - Silverbean
pointless marketing tactics
Image shows loud speaker in the air - Silverbean announcement
Technical SEO in 2016 by Silverbean
This image shows a toolbox for publishers using SEO
affiliate strategy for the festive period by Silverbean

A 5 minute read from
Nic Yates

This image shows Lord Alan Sugar at the Festival of Marketing 2015
This image shows the process and system of delighting clients

A 7 minute read from
Neil Robbins

Image shows logo for The Drum Network Awards
This image shows a desktop and mobile set up for cyber weekend

A 5 minute read from
Louise James

This images shows SearchLove 2015 conference at The Brewery
Image shows Silverbean logos
This image shows multiple people using mobile to complete different digital transactions
b2b-user-generated-content-silverbean
This image shows an open dictionary with all the terms floating above the open pages
Image shows the Silverbean suitcase for international SEO expansion blog post
Image shows someone using a mobile phone for digital strategy
Image shows the world with all the digital connections highlighted

An 8 minute read from
Neil Robbins

Image shows a person using a mobile phone
Image shows the b2b summit 2015 slide
Image shows SCS employees using all forms of technology to access the website such as ipad, phone, laptop.
Image shows a well internationally travelled suitcase

A 1 minute read from
Louise James

Image shows The Drum Independent Agencies Census 2015 logo
Image shows ipad use for paid checkout process, basket to payment to delivery
Google Mobile Update Study
Image shows a boots logo signage on a store front
Image shows a person successfully using a mobile
Image shows to people working on affiliate marketing successful together

A 5 minute read from
Louise James

Image shows a black pages with multiple graph lines
Image shows someone using a laptop to do affiliate work

A 10 minute read from
Louise James

Image shows a hotel desk with a concierge bell and receptionists
Image shows an ipad and a suitcase ready for travel
Image shows an ipad with e-commerce happening
Image shows an airport image of people going to catch a flight
Image shows a street of buildings
Image shows a man treking, affiliate travel blog

A 5 minute read from
Louise James

Image shows action heroes with the words, women in digital, tapping the glass ceiling
multicoloured-wrapped-christmas-presents-pile
Image shows a crowd of people looking into the distance, it could be a big festival or sports event for example.
Image shows a boy in a mask and cape, standing over a city - he looks like a superhero.
child-shouting-down-a-foghorn-innocent
Image shows a shopping basket with an arrow pointing into it, a pie-chart in the background and a graph showing an uplift - the message being around converting site visits into sales.
Image shows a penguin, mid-flap.
Image shows a map of the world with the slogan 'Global Success' in the middle, with arrows pointing out of the slogan to various countries.

A 4 minute read from
Louise James

Image shows a panda bear's face.
Image shows a pile of gold pounds sterling coins

A 4 minute read from
Louise James

Image shows two PC screens showing the CRO process of A/B testing.
Image shows a spoof advert in Greggs' name, which states 'Greggs: Providing shit to scum for over 70 years'.
Image shows a hand holding a speech bubble. On the speech bubble is a crown with the word 'content' beneath it, the meaning being 'content is king'.
Image shows a spider graph with 'affiliate marketing' in the middle. From this middle bubble are other bubbles, each showing an essential component to affiliate marketing, such as people and computers.

A 6 minute read from
Louise James

Image shows a screenshot of a computer screen.
Image shows a globe on top of a pile of dollar bills.
Image shows a person with a shopping cart for a head.
Image shows a shopping trolley full of goods, with the blog title on the image: 'Improving Your Cart Abandonment Rates: 5 Areas To Focus On'.
Image shows the Easter Bunny next to several Easter eggs, on a luscious emerald lawn.
Image shows members of the Silverbean team in various karate-style poses.
Image shows a road tailing off into the distance.
Image shows a mobile phone and a big city, all in relation to the blog title: 'The Mobile High Street'.
Image shows a screenshot of a website's shopping basket.
Image shows a lady shopping online with a bank card in her hand.
Image shows a still from the film version of Oliver Twist, when Oliver is asking for more porridge.
Image shows a man in a suit, walking past a sign that states: 'Closing down, everything must go'.

A 4 minute read from
Louise James

A 6 minute read from
Louise James

A 4 minute read from
Louise James

A 3 minute read from
Louise James

A 3 minute read from
Louise James

A 4 minute read from
Louise James

A 4 minute read from
Louise James

A 3 minute read from
Neil Robbins

A 4 minute read from
Louise James

A 4 minute read from
Louise James

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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552