coloursIn the world of conversion rate optimisation, there has always been a debate on colour and how it can affect the performance of a webpage, and more specifically, there has been much debate on exactly which colour has the biggest effect on the conversion rate of a page.

Luckily for us the testing the colour of buttons, text and various other features of a website is easily done and over the past few years there has been a lot of research carried out surrounding which colours people respond to and which colours they don’t.

The following infographic from KISSmetrics details some interesting findings that relate to specific colours and its impact on conversions