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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

A Wood Idea – PPC

A Wood Idea: Shopping Feed Optimisation


Comparing the three months prior to our strategy implementation to the three months after, we identified:

  • 34% reduction in CPC
  • 8% increase in ROI
  • 4% reduction in CPA

The key problem:

Having utilised shopping campaigns with positive results for almost a year, the client was keen to generate maximum
traffic for their media spend investment. With Silverbean launching their shopping feed creation and optimisation
service, this provided the perfect opportunity to put optimisation to the test and improve campaign performance.

Who is the client?

A Wood Idea are, as the name suggests, experts in all things wood. Selling and fitting a wide range of wooden floors,
doors and staircases, the company is based in Newcastle Upon Tyne and sells across the UK. They aim to provide
customers with a super-efficient service and the best quality products, while maintaining their identity as a family

Core objectives of the campaign

  • Optimise shopping feed
  • Improve product attributes and descriptions
  • Increase relevancy of products to potential customers

The Silverbean approach to the objective


  • Optimise product attributes within the feed to improve quality
  • Utilise custom rules to create new campaign structure


  • Adding ‘Internal Doors’ to all titles
  • Setting product categories by extracting terms from URLs
  • Extracting colour from descriptions and adding to colour attribute
  • Replacing all capitalised words with standard case



in CPA

To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to Will or Hannah for a friendly chat today.


See how we have helped others...

Experience Travel Group - PPC case study

Increased levels of competition within the travel industry caused an increase in CPAs, which was the case with this client. Read about how we had a 27% reduction in cost per lead, despite a 119% increase in CPC.

Read more

Electrical Guys & Schneider - PPC case study

Image shows The Electrical Guys logo for Silverbean

Our Schneider campaigns accounted for 10.8% of total Paid revenue during 6-month campaign period.

Read more

Formica – CRO case study

With this client, we increased the amount of users viewing the sample cart, thus boosting sample orders. Read more here...

Read more

image shows heating radiator

Flame Heating - PPC case study

Image shows Flame Heating Spares logo for Silverbean

Read how we created a shopping feed at no cost to the client, with the shopping campaigns delivering the best ROI to date.

Read more

Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552