A Wood Idea – PPC
Comparing the three months prior to our strategy implementation to the three months after, we identified:
Having utilised shopping campaigns with positive results for almost a year, the client was keen to generate maximum
traffic for their media spend investment. With Silverbean launching their shopping feed creation and optimisation
service, this provided the perfect opportunity to put optimisation to the test and improve campaign performance.
A Wood Idea are, as the name suggests, experts in all things wood. Selling and fitting a wide range of wooden floors,
doors and staircases, the company is based in Newcastle Upon Tyne and sells across the UK. They aim to provide
customers with a super-efficient service and the best quality products, while maintaining their identity as a family
Increased levels of competition within the travel industry caused an increase in CPAs, which was the case with this client. Read about how we had a 27% reduction in cost per lead, despite a 119% increase in CPC.
Our Schneider campaigns accounted for 10.8% of total Paid revenue during 6-month campaign period.
With this client, we increased the amount of users viewing the sample cart, thus boosting sample orders. Read more here...