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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

Aphrodite - PPC

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THE RESULTS WE ACHIEVED

  • Traffic increased by 4%.
  • Conversions increased by 25%.
  • Revenue increased by 10%.
  • CPA was reduced by 15%.

The key problem:

Aphrodite came to Silverbean with the aim of increasing profitability of their existing Google AdWords account, through increasing sales but also reducing the CPAs. Their account had been managed by a previous agency but CPAs were too high and unprofitable, therefore Silverbean were tasked with introducing more profitable keywords, while also improving the performance of the existing campaigns too.

Who is the client?

Aphrodite was formed back in 1994 by Andrew and Duncan McKenzie. They are a dynamic and forward-thinking menswear retailer, championing new and innovative brands. Their fashion store based in the North East of England.

Core objectives of the campaign

  • Increase profitability of existing AdWords account.
  • Improve sales.
  • Reduce CPA.

The Silverbean approach to the objective:

Strategic

  • Review of existing account performance.
  • Product research into brands stocked to identify opportunity.

Tactics

  • Development and optimisation of shopping campaigns.
  • Creation and optimisation of search campaigns.
  • Catered account to seasonality influences.
  • RDSA campaign to identify untouched opportunity.

The selling point

Revenue target for 2016 was exceeded by 80% with cost of sale finishing the year 22% below target.

What the client says

Silverbean are technically sound and very knowledgeable in what they do. Their expertise in PPC shows in our results and makes the day-to-day management of our PPC campaigns so fast and efficient. All in all the team are a pleasure to work with.

Maria Patterson

Ecommerce Director

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Chris or Hannah for a friendly chat today.

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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552