Aphrodite – PPC
Aphrodite came to Silverbean with the aim of increasing profitability of their existing Google AdWords account, through increasing sales but also reducing the CPAs. Their account had been managed by a previous agency but CPAs were too high and unprofitable, therefore Silverbean were tasked with introducing more profitable keywords, while also improving the performance of the existing campaigns too.
Aphrodite was formed back in 1994 by Andrew and Duncan McKenzie. They are a dynamic and forward-thinking menswear retailer, championing new and innovative brands. Their fashion store based in the North East of England.
Revenue target for 2016 was exceeded by 80% with cost of sale finishing the year 22% below target.
Silverbean are technically sound and very knowledgeable in what they do. Their expertise in PPC shows in our results and makes the day-to-day management of our PPC campaigns so fast and efficient. All in all the team are a pleasure to work with.
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