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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

Atlas Cloud: Driving B2B Lead Generation

image shows cloud hosting service provider

THE RESULTS WE ACHIEVED

We grew the percentage of leads generated from the website from 0% to 12% (and growing) in 6 months.

The key problem:

Atlas Cloud has grown successfully year-on-year, but were reliant on client referrals, business networks and telemarketing to maintain that growth.  These sources, although still driving leads, were becoming harder to scale and less effective long-term.

Atlas Cloud were therefore looking to find a way to take the strain off these lead sources by driving inbound leads through the website quickly and effectively.

Who is the client?

Atlas Cloud are an award-winning cloud-based IT and storage solutions provider based in the North East.  Founded in 2010, their mission is to support businesses grow with tailor-made hosted cloud solutions.

Core objectives of the campaign

  • Initially we worked with Atlas Cloud to identify who the key target market was and what their main business needs and problems were.
  • We then transformed the design and content on the site to make the site journey clearer for users, simpler and more focused on solutions for their challenges.
  • We then launched a varied digital campaign, focusing on creating engaging content and building the domain authority to drive traffic through Organic Search. This was combined with the launch of targeted landing pages to drive Paid Search and Paid Social traffic.

The Silverbean approach to the objective

Strategic

  • We identified the key needs of Atlas Cloud’s target audience to create relevant and engaging content.
  • We created a diverse inbound and paid marketing campaign to drive leads.

Tactics

  • We completed a full customer insights project to define the target audience for Atlas Cloud.
  • We then undertook a full refresh of the website and user-facing content to better resonate with the target audience.
  • We also launched a targeted paid search and paid social campaign to drive instant visibility and leads.
  • We implemented a content-led inbound marketing campaign to create a more sustainable lead generation source in the future.

1200%

increase

in leads generated from the website

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552