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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

This image shows Silverbean client Berghaus Brand Image

THE RESULTS WE ACHIEVED

  • Increase in brand awareness.
  • 19% of viewers watched until the end of the ad.
  • 87% impressions from Affinity interest targeting.

The key problem:

Berghaus were looking for an expert agency that could unify their digital marketing efforts, ensuring that performance didn’t become stagnant. In an attempt to ensure the brand was always pushing forwards in the digital space, Berghaus and Silverbean looked to new and exciting methods. Working in collaboration with Google, we piloted their new Brand Lift scheme.

Who is the client?

Berghaus is a North East based outdoor kit specialist with over 50 years’ experience creating gear that is built to last and loved across the world. Berghaus know great kit is the difference between enjoying the outdoors and truly loving it.

Core objectives of the campaign

  • Serve ads to users within the Berghaus demographic.
  • Build brand awareness, measured by ad recall.
  • Generate learning to take into future campaigns.

The Silverbean approach to the objective:

Strategic

  • Develop video campaign.
  • Utilise different targeting options.

Tactics

  • Affinity interest – Targeting users where their browsing behaviour suggests they have an involvement in our chosen targets, such as runners, outdoors enthusiast and winter sport lovers.
  • In-Market interest – This option targeted users whose browsing and search behaviour suggested they are in the market for associated product categories, such as Outerwear, Activewear & recreational equipment.
  • Topics – Targeting videos within relevant YouTube categories, such as ‘Outdoors’, ‘Cycling’ and ‘Hiking’.
  • Brand keywords – Users using YouTube search to look for ‘Berghaus’ terms.
  • Technology keywords – Users using YouTube search to look for Berghaus technologies; ‘GoreTex’, ‘Hydroshell’, etc.

87%

impressions from Affinity interest targeting

What the client says

Silverbean work as a valuable extension of our internal team, and the partnership has led to our PPC performance thriving. The campaign team that we work with, support us when it comes to both challenges and achievements. We have since unified our marketing efforts, and would have no doubt in recommending Silverbean and their digital expertise.

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Chris or Hannah for a friendly chat today.

TALK TO US TODAY

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552