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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200


Bunzl CHS - SEO


  • Care Shop:
    Since we began the campaign, we have achieved a 132% increase in organic revenue and increased the organic conversion rate by 46% over the past two years.
  • Protec Direct:
    Our efforts have increased the average ranking position for tracked keywords by 13 places. We also boosted the quantity sold per transaction by 19% in the first year.
  • Lockhart Catering:
    Six months into the campaign, we have delivered a 93% increase in organic traffic, 106% growth in organic revenue and a 126% increase in organic transactions.
Image shows a white van with the bunzl logo on the side

The key problem:

Across the three BUNZL companies, one of the key areas of focus is to simply increase revenue driven through the website. Our individual contacts are very switched on about what they want to achieve, and set financial and performance targets at the beginning of each year with us, in order to meet shared goals and propel their performance.

Who is the client?

Bunzl Cleaning & Hygiene Supplies is the UK’s leading supplier of janitorial, cleaning, and hygiene products. Part of Bunzl plc, one of the fastest-growing international distribution and outsourcing groups, they’re able to provide customers with the most cost-effective and competitively priced cleaning and hygiene solutions, plus exceptional customer service.

The Silverbean approach to the objective

  • We advised on updating and creating highly targeted content across the three sites, focusing on different areas of growth for each, as well as liaising on technical SEO changes. We also help position the brands online in terms of online PR, content and brand building.
  • We’re conscious of the competition and strive to remain two steps ahead on every campaign we manage.


increase in monthly organic blog pageviews

in two years from blog launch

What the client says

"Management of blog, quality and scope of content and methods of research (e.g. attendance of client conference), distribution of blog content via social media channels"

Penny Loughlin-Smith

Marketing Manager (Digital)

To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to our team for a friendly chat today.

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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552