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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Care Shop (Bunzl Group) – SEO

Care Shop (Bunzl Group) - SEO


  • 48% increase in organic traffic year-on-year (51% increase for mobile).
  • 61% increase in new organic users (70% increase for mobile).
  • 66% increase in organic revenue year-on-year.
Image shows Silverbean client, Care Shop branding

The key problem:

Care Shop wanted to migrate their site to a new platform and needed to ensure the transition was as smooth as possible to minimise any potential negative impact on organic search visibility. The brand also wanted to ensure that the new site worked effectively on both desktop and mobile devices.

Who is the client?

Care Shop is a specialist retailer providing equipment and supplies for a range of care and medical settings. As experts in their field, Care Shop pride themselves on offering reliability, first class service and high-quality products to meet every client’s needs.

Core objectives of the campaign

  • Minimise any potential negative impact on organic search visibility in the short term.
  • Increase organic traffic and organic revenue in the long term.
  • Increase the number of new users reaching the site, via both desktop and mobile.

The Silverbean approach to the objective


  • Silverbean worked closely with the developers from the very beginning to prepare the site according to best practice well before going live.
  • Once the site was ready for migration, Silverbean oversaw the whole process to ensure it went smoothly


  • Comprehensive auditing and support to identify and resolve potential issues at every stage of the migration.
  • Development of a URL re-direct map of over 5,000 product URLs.
  • Development of a content optimisation strategy once the site was stable.


increase in organic revenue


To find out how to drive your business forward with our results-orientated campaigns, created to meet your business objectives, speak to Andy for a friendly chat today.

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