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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

CARE SHOP: CONTENT OPTIMISATION

Image shows Silverbean client, Care Shop branding

THE RESULTS WE ACHIEVED

  • 85% increase in organic revenue year-on-year.
  • 135% increase in organic traffic to optimised categories year-on-year.
  • 1,289% increase in organic blog traffic year-on-year.

The key problem:

Following on from a successful site migration supported by Silverbean (more about that here!), Care Shop wanted to take things up a notch by increasing their organic revenue by 34%. To achieve this aim, they wanted to increase organic traffic to key product categories and improve user engagement, in line with their overall business objectives to boost online sales and encourage repeat visits.

Who is the client?

Care Shop is a specialist retailer providing equipment and supplies for a range of clients in healthcare settings, including care homes and home care agencies. Providing reliability, expertise and a first class service, Care Shop strive to provide high quality products to help their clients focus on what they do best.

Core objectives of the campaign

  • Increase organic revenue by 34% year-on-year.
  • Increase organic traffic to key product categories.
  • Increase organic traffic to the blog, and engage those users to explore the site further.

The Silverbean approach to the objective:

Strategic

  • Silverbean carried out highly tailored content optimisation work on key category and product pages. This took into account a range of factors including keyphrase opportunities, internal links and user engagement.
  • Silverbean also created new content for the blog, which was highly optimised for SEO, aligned with the customer journey and closely linked with the work on the product pages.

Tactics

  • Comprehensive keyphrase research, with a focus on key products and brands.
  • Creation of a content schedule, taking into account user search trends, the customer journey and Care Shop’s objectives as a business.
  • Creation of specialist content in line with the healthcare industry.
  • Development of topical hubs, by linking category, product and blog content pages closely together.

85%

increase in organic revenue

year-on-year

What the client says

Not only do Silverbean deliver on our day-to-day management of SEO exceptionally well, they have been an outstanding support during our site migration. The team at Silverbean work very closely, and happily, with our web developers and this help was priceless during the launch of the new site. It goes without saying that we would recommend the team to anyone looking to collaborate with a genuine digital partner.

Daniel Goodfellow

Digital Marketing Manager

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Andy, Lucy or Liam for a friendly chat today.

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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552