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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Charlotte Tilbury

Expanding the Affiliate mix


  • 35% increase in revenue.
  • 50% increase in impressions recorded, improving the brand reach in the country.
  • 44% increase in order active affiliates.
  • 58% increase in click active affiliates.
This image shows Affiliate marketing client, Charlotte Tilbury and model representing Charlotte Tilbury cosmetics

The key problem:

Having successfully launched and progressed the Charlotte Tilbury UK Affiliate Programme, the Silverbean team initially commenced a three month consultancy campaign in North America for the brand. Silverbean were brought in to provide a proactive approach to campaign management and expert market knowledge, in order to achieve ambitious targets.

Who is the client?

British makeup artist Charlotte Tilbury is one of the United Kingdom’s most famous experts in the makeup industry. In summer 2013, Tilbury launched her own line of luxury cosmetics at London’s Selfridges. The brand quickly became popular and after immense success in the UK, the brand went stateside.

Core objectives of the campaign

  • Take the Affiliate Programme in its current state to improve revenue via a wide and varied affiliate mix.
  • Ensure key product launches and collections were promoted on time and via the right affiliates/influencers.
  • Improve the number of click and order active affiliates on the programme.

The Silverbean approach to the objective:


  • Expanding the affiliate mix.
  • Introduce the Silverbean Influencer and Blogger Outreach service to the client.


  • Highlighting a list of “quick win” opportunities to push the affiliate programme forward quickly.
  • Establishing an approved outreach plan for bloggers, allowing for the opportunity to gift key affiliates, to either re-engage publishers with the brand or to recruit them to the programme.
  • Focusing on specific fashion aggregator sites, negotiating CPA increases in return for more exposure.
  • Working closely with key third party networks, in order to ensure the collection of publishers using this form of technology were fully utilised.


increase in revenue over 3 months

– taking over from another established agency.

What the client says

Silverbean has been a strong partner, significantly expanding our program and taking a proactive approach to communication. Overall, they are a pleasure to work with.

Senior Manager of Ecommerce and Digital, North America

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Natasha or Louise for a friendly chat today.

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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552