Cheeky Trip’s main goal was to drive call volumes, therefore increasing bookings. As a result, our campaign led to a 12.2% increase in conversion rate for mobile device users.
Through user analysis, we identified that the core call to action was not being consistently presented to the user, therefore limiting their opportunities for conversion. This would have a negative impact on site performance, so was the first port of call for us when designing our strategy for Cheeky Trip.
Cheeky Trip are a travel company, focused on comparing the top travel agents and tour operators via a single search to help users find the best trip for them.
Learn about the strategy that resulted in a first-year Return on Investment (ROI) of 2,600% here.
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