Hi! My name is and I work at

You can contact me via and

Hi! My name is and I want to
add my event, to Silverbean's Calendar.

You can check out the event's website at and you can
get in touch with me via .

Hi! My name is and

my email address is

Here is my and

Some text some message..

New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200


Cheeky Trip: Driving Call Volumes & Conversions

image shows beach holiday


Cheeky Trip’s main goal was to drive call volumes, therefore increasing bookings. As a result, our campaign led to a 12.2% increase in conversion rate for mobile device users.

The key problem:

Through user analysis, we identified that the core call to action was not being consistently presented to the user, therefore limiting their opportunities for conversion. This would have a negative impact on site performance, so was the first port of call for us when designing our strategy for Cheeky Trip.

Who is the client?

Cheeky Trip are a travel company, focused on comparing the top travel agents and tour operators via a single search to help users find the best trip for them.

Core objectives of the campaign

  • We analysed tools such as heat maps, scroll maps and Google analytics data to look closely at the performance of the individual product pages.
  • We developed a creative idea to solve the problem; a dynamically populated “sticky” call to action that held the call number in the user’s view on mobile. This meant that they had a clear way to convert wherever they were on the page.
  • We tested this solution to determine its likely impact, and once we were confident of its effect, when then rolled this out to 100% of traffic.

The Silverbean approach to the objective


  • Identify user frustrations
  • Build solutions to easy conversion and test effectiveness before roll-out


  • User engagement analysis
  • Data analysis of key pages and products
  • A/B testing a proposed solution



in conversion rate

See how we have helped others...

Image shows DLC and training

Distance Learning College & Training (DLC) - CRO case study

this image shows dlc logo

Learn about the strategy that resulted in a first-year Return on Investment (ROI) of 2,600% here.

Read more

Automated Reporting - Analytics/Optimisation case study

We created an automated reporting process that frees up internal resource for our clients. Read more about it.

Read more

This image shows Journey Latin America's logo

Journey Latin America: New Market Development case study

image shows journey latin americas logo

We helped Journey Latin America define and understand their new target market. Here's how...

Read more

image shows formica countertop

Formica US - CRO case study

image shows formica logo

This client wanted to drive sample orders as part of their strategy. Read about how we managed to increase the viewing of sample orders and moved them further along the conversion path.

Read more

Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552