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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Distance Learning College and Training (DLC)

DLC: Increase The Volume & Quality Of Leads


  • 63% increase in leads since the campaign restructure.
  • CPA 22% below target.
  • Leads from high value courses have increased by 244%.
Image shows DLC and training

The key problem:

DLC & Training came to Silverbean with a business objective of driving more leads, whilst maintaining Cost Per Acquisition (CPA). In particular, we needed to increase the volume and quality of leads from higher value courses, as these offer a high margin and are a particular focus for DLC & Training. The organisation was also heavily reliant on Google-only campaigns and needed to diversify.

Who is the client?

Distance Learning College and Training (DLC) is the UK’s leading distance learning provider. DLC is renowned for their unrivalled support packages, industry expertise and dedication to helping each learner achieve the qualifications they need to succeed.

Core objectives of the campaign

  • Increase the volume of leads.
  • Reduce and maintain a low target CPA.
  • Improve quality of leads.

The Silverbean approach to the objective


  • Introduce the brand to more customers.
  • Increase levels of enquiry-ready traffic.
  • Improve the quality of leads and promote high-value courses.


  • Identified Bing expansion as an area of high potential and launched campaigns on the platform.
  • Maximised promotion of high value courses.
  • Restructured and expanded the campaigns to improve volume and quality of leads.
  • Allocated higher proportion of the monthly budget to high-value courses with high search volumes.
  • Created eye-catching and unique ad copy to catch users’ attention.


increase in leads over three months

with a 22% saving to CPA

To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to Will or Hannah for a friendly chat today.

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552