DLC & Training came to Silverbean with a business objective of driving more leads, whilst maintaining Cost Per Acquisition (CPA). In particular, we needed to increase the volume and quality of leads from higher value courses, as these offer a high margin and are a particular focus for DLC & Training. The organisation was also heavily reliant on Google-only campaigns and needed to diversify.
Distance Learning College and Training (DLC) is the UK’s leading distance learning provider. DLC is renowned for their unrivalled support packages, industry expertise and dedication to helping each learner achieve the qualifications they need to succeed.
Aphrodite 1994 have seen conversions increase by 25% since working with Silverbean.
We helped Ethical Superstore with their Black Friday campaign. Read about it here.
We helped DLC with a specific problem they had involving tracking through their website. Interested? Read more here.