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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Electrical Guys & Schneider – PPC

ELECTRICAL GUYS & SCHNEIDER: CO-BRANDED CAMPAIGN TO INCREASE AWARENESS AND SALES

THE RESULTS WE ACHIEVED

  • 837,134 ad views
  • 41% increase in Conversion rate. 16% reduction in CPA and 219% increase in CTR from Remarketing lists
  • 466% direct, click-assisted and impression-assisted ROI

The key problem:

Schneider wanted to utilise reseller sales channels to increase brand awareness, while Electrical Guys looked to increase revenue from the brand’s range of cable management, wiring and consumer unit products.

Who is the client?

Electrical Guys are a multi-brand retailer of cable, fire, security, heating, cooling, home electrics, tools and lighting products. Their primary audience are home décor enthusiasts in the B2C market, but also sell to B2B/trade.

Core objectives of the campaign

  • Attract Schneider customers to ElectricalGuys.co.uk
  • Increase revenue from Schneider products

The Silverbean approach to the objective

Strategic

  • Raise awareness of Schneider range available on ElectricalGuys.co.uk
  • Improve Schneider sales via ElectricalGuys.co.uk

Tactics

  • Launch Schneider Brand Campaign to highlight Electricalguys.co.uk as a primary seller
  • Create Schneider Shopping Campaign to drive maximum product views and generate high direct revenue
  • Build bespoke Schneider Search Campaigns based on converting shopping terms and best-selling products
  • Implement Schneider Remarketing lists to attract previous website visitors and encourage loyalty

466%

direct, click-assisted and impression-assisted RO

To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to Chris or Hannah for a friendly chat today.

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552