Experience Travel Group – PPC
Compared to Jan 18
The travel industry as a whole has experienced increasing levels of competition in recent years, leading to increasing CPAs as clicks are becoming more and more expensive. This was the case for Experience Travel Group, who had seen their Cost Per Lead increase throughout 2018.
Experience Travel Group was founded in 2004, driven by a passion for authentic luxury travel and helping people discover and enjoy Asia. The company offers unique experiences such as street food tours, city walks by local historians and art and community-led tours in remote regions, allowing guests to reveal the fabric of the destination. They continue to offer authentic experiences by constantly researching and developing holidays alongside partners who live in this special part of the world.
We had eight weeks to implement quick wins and vital structural changes in the account before Experience Travel Group entered peak season in January 2019. This would give enough time for the changes to bed in and make their mark in January in terms of reducing cost per lead.
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