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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Explore & Visit Costa Rica – PPC

Explore & Visit Costa Rica: Co-Branded Campaign Inspiring Audiences to Visit Costa Rica

THE RESULTS WE ACHIEVED

  • 2,206,939 Costa Rica ad views
  • 7,689 visits to the /costa-rica landing page
  • 7 enquiries via Explore.co.uk, 6 click-assisted and 13 impression-assisted enquiries

The campaign received over 2 million ad impressions to promote the Visit Tourist Board, and generated 26 enquiries for Explore.

This image shows Silverbean's client Explore! adventure holiday

The key problem:

The Costa Rica Tourist board wanted to encourage more people to visit the popular Latin America country. To do this, they saw an opportunity to collaborate with Explore and get in front of their adventure-seeking customer base.

Who is the client?

Explore specialise in adventure travel, providing small group adventure trips to over 130 countries worldwide. Visit Costa Rica is the Central American country’s tourist board and go-to source for events, activities and trip planning in the region.

Core objectives of the campaign

Our strategy was to put Costa Rica front and centre for those audiences interested in adventure travel. We approached this by:

  • Raising awareness of Costa Rica to relevant audiences
  • Increasing traffic to the Explore site by positioning Explore as an advocate of visiting Costa Rica
  • Encourage audiences interested in Costa Rica to book with Explore

The Silverbean approach to the objective

Strategic

  • Inspire audiences to consider Costa Rica for their next trip
  • Improve Costa Rica bookings on Explore.co.uk

Tactics

  • Display Campaign targeting audiences browsing third-party Costa Rica content, blogs and inspiration sites
  • Search Campaign showcasing ads to users interested in all inclusive, holidays, travel and visiting Costa Rica
  • Remarketing Campaign targeting audiences who visited the /costa-rica lading page
  • Promoted the ‘Free Canopy Walk and Hot Springs Experience’ offer within search ad copy and landing page messaging

To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to Deanne or Hannah for a friendly chat today.

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New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552