Explore & Visit Costa Rica – PPC
The campaign received over 2 million ad impressions to promote the Visit Tourist Board, and generated 26 enquiries for Explore.
The Costa Rica Tourist board wanted to encourage more people to visit the popular Latin America country. To do this, they saw an opportunity to collaborate with Explore and get in front of their adventure-seeking customer base.
Explore specialise in adventure travel, providing small group adventure trips to over 130 countries worldwide. Visit Costa Rica is the Central American country’s tourist board and go-to source for events, activities and trip planning in the region.
Our strategy was to put Costa Rica front and centre for those audiences interested in adventure travel. We approached this by:
Read about how we increased conversions YoY by over 100% with our PPC team.
Remarketing is traditionally the highest converting Display type, as it contains previously engaged audiences. Read about how In-Market Audiences campaign outperformed Display remarketing 4:1.
Increased levels of competition within the travel industry caused an increase in CPAs, which was the case with this client. Read about how we had a 27% reduction in cost per lead, despite a 119% increase in CPC.