The campaign received over 2 million ad impressions to promote the Visit Tourist Board, and generated 26 enquiries for Explore.
The Costa Rica Tourist board wanted to encourage more people to visit the popular Latin America country. To do this, they saw an opportunity to collaborate with Explore and get in front of their adventure-seeking customer base.
Explore specialise in adventure travel, providing small group adventure trips to over 130 countries worldwide. Visit Costa Rica is the Central American country’s tourist board and go-to source for events, activities and trip planning in the region.
Our strategy was to put Costa Rica front and centre for those audiences interested in adventure travel. We approached this by:
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Find out how we exceeded targets by 25% through a strategic campaign.
See how we achieved a 231% YoY increase in online bookings for adventure travel company, Explore!