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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Flame Heating – PPC

Flame Heating: Google Shopping Feed Creation


  • 85% increase in return of investment compared to the search campaigns.
  • Due to the quality of the feed, shopping CPCs are 25% cheaper than the search campaigns.
image shows heating radiator

The key problem:

One of our key tactics, and something Flame Heating Spares was keen to test was the creation of shopping campaigns. However, as the client had just paid for a new website and the marketing efforts that go with this, we wanted to get a working shopping feed up and running without incurring any developer costs for the client.

Who is the client?

Flame Heating Spares is a plumbers merchant based in the North East of England. They offer a huge selection of boilers and other products, carefully selecting those which offer the best value for customers. After seeing rapid growth with their numerous stores across the region, Flame have since expanded online.

Core objectives of the campaign

  • Create a shopping feed from scratch
  • Ensure the feed is high quality to lower CPCs and increase traffic levels
  • Ensure no additional cost is incurred to the client

The Silverbean approach to the objective


  • Crawl the website to create the feed, and then optimise it
  • With this feed we then created the shopping campaigns in Google Ads


  • The site gets crawled every day to ensure it is up to date.
  • Using rules, we added the brand names of each boiler, and removed the IDs from the product titles.
  • Also using rules, we added the GTINs (Global Trade Identification Numbers) for each product.
  • In Google Ads, we created separate shopping campaigns for each boiler brand.

Created a shopping feed at no cost to the client

with the shopping campaigns delivering the best ROI to date

To find out how to drive your business forward with our results-orientated campaigns, created to meet your business objectives, speak to Will or Hannah for a friendly chat today.


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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552