One of the key KPIs for the Formica US strategy was to drive sample orders. Our work saw a 4% increase in the amount of users viewing the sample cart, therefore moving them towards sample orders.
To help optimise the current conversion rate of the site, we analysed user engagement using tools such as heat maps and click data. We found a low amount of engagement with the site-wide sample cart element in the header, suggesting that few users were able to easily navigate back to saved products and convert.
Formica Group is a leading provider of branded, designed surfacing solutions for commercial and residential customers worldwide. As the world’s largest manufacturer of High Pressure Laminate (HPL), Formica is well-known as a global brand.
We increased this client's conversion rate for mobile device users by 12.2%, read more about it in this case study.
Here at Silverbean we pride ourselves on measuring our clients' key conversions and sales funnels. Meaning that there is no need for your development team to ever get involved. Read how...
We increased the brand reach for Charlotte Tilbury in the country. We also have many more impressive results to shout about, read more!