Formica – CRO
One of the key KPIs for the Formica US strategy was to drive sample orders. Our work saw a 4% increase in the amount of users viewing the sample cart, therefore moving them towards sample orders.
To help optimise the current conversion rate of the site, we analysed user engagement using tools such as heat maps and click data. We found a low amount of engagement with the site-wide sample cart element in the header, suggesting that few users were able to easily navigate back to saved products and convert.
Formica Group is a leading provider of branded, designed surfacing solutions for commercial and residential customers worldwide. As the world’s largest manufacturer of High Pressure Laminate (HPL), Formica is well-known as a global brand.
Our CRO and Analytics team increased this clients mobile conversion rate by over 10%! Find out more on how we did it...
We created an automated reporting process that frees up internal resource for our clients. Read more about it.
Learn about the strategy that resulted in a first-year Return on Investment (ROI) of 2,600% here.