Google Tag Manager Restructuring – Analytics/Optimisation
- When our work is completed, it allows for accurate measurement of Ecommerce and the accurate data is accessible to the marketing teams involved, this then allows them to analyse and improve the performance of their campaigns.
- The implementation adds a new layer of insight into the behaviour of the users on sites. This helps the marketing teams to understand which interactions truly help users through the primary user journey.
- An added benefit of the re-organisation and explicit labelling of their analytics and Google Tag Manager accounts is that it makes navigation around these systems any easy process.