We implemented the restructuring and augmentation of Google Tag Manager and analytics accounts for multiple clients like Explore!, Formica, and ScS.
We often find that clients have existing but outdated implementation of Google Tag Manager and analytics.
This often includes:
• Missing Ecommerce data.
• No measurement of key interactions on site.
• Unorganised Tag Manager and analytics accounts.
• No trust in the data.
Why is it important to have?
For the marketing team within organisations to be able to make key decisions correctly, it is integral that the data that is relied upon is accurate. Accurate data can then be used to effectively optimise campaigns and site performance on an ongoing basis.
It’s also important to be measuring all of the key interactions on site, as well as the primary conversions. This can help to build further insight into the key customer journeys and how they impact on conversions.