February 2018 was HelloFresh’s first February with a live affiliate program and outreach channel, both of which Silverbean manage. Following a traditionally busy January, HelloFresh wanted to keep the momentum going by sparking interest in the brand around Valentine’s Day, with a focus on encouraging people to cook a meal with their loved one.
HelloFresh are a subscription model recipe box service.
Silverbean ensured the Valentine’s Day message was promoted to create brand awareness and ultimately drive new customers to the HelloFresh website, using the affiliate channel and our outreach team to create organic growth.
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