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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

HelloFresh UK: Valentine's UK Campaign

Image shows HelloFresh food subscription service

THE RESULTS WE ACHIEVED

  • 115 backlinks secured by Silverbean to the target landing page in February from both regional and national UK websites
  • 1 million total online coverage of combined readership achieved, as well as additional print coverage
  • The affiliate channel drove almost 20,000 visits to the website and converted 1,125 new customers for HelloFresh in February 2018

The key problem:

February 2018 was HelloFresh’s first February with a live affiliate program and outreach channel, both of which Silverbean manage. Following a traditionally busy January, HelloFresh wanted to keep the momentum going by sparking interest in the brand around Valentine’s Day, with a focus on encouraging people to cook a meal with their loved one.

Who is the client?

HelloFresh are a subscription model recipe box service operating in countries including the UK, US and DE.

Core objectives of the campaign

Silverbean to ensure the Valentine’s Day message was promoted to create brand awareness and ultimately drive new customers to the HelloFresh website, using the affiliate channel and also our outreach team to create organic growth.

The Silverbean approach to the objective

Strategic

  • Create content around Valentine’s Day food inspiration and encourage publishers, influencers and websites to get involved and link back to the HelloFresh website
  • Use the affiliate channel to book tenancy campaigns with key publishers to get the brand a higher reach and increase conversion

Tactics

  • An infographic was created, detailing the results of a HelloFresh survey into the UK’s favourite dishes to get them in the mood for romance. This was distributed to key partners along with catchy headlines to grab the attention of editors and bloggers.
  • Influencers were gifted HelloFresh boxes and encouraged to enjoy the meal with their partner and post online about their experience.
  • Affiliate exposures were booked with Quidco, iVoucher, Topcashback, VoucherCodes.co.uk, and Reward Gateway within February, and voucher codes and CPA increases assigned.
  • Publishers were encouraged to promote the added value offer of a free night away for two people when signing up as a new customer.

115

backlinks

secured by Silverbean to the target landing page

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552