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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Journey Latin America: New Market Development

Journey Latin America: New Market Development


  • Prioritised segments for the company based on strategic positioning, and a target based on new market growth
  • Target persona and journey map produced
  • Recommendations delivered that will allow Journey Latin America to target the new segment
  • Testing and further research plan underway
This image shows Journey Latin America's logo

The key problem:

Journey Latin America were doing really well with their current target customer, and wanted to explore their options for market development. They needed to be able to clearly define and understand the new target customer.

Who is the client?

Journey Latin America are the UK’s leading specialist in travel to Latin America. Dedicating themselves to the region since 1980, customers experience something extraordinary during journeys crafted by travel experts with extensive first-hand knowledge of the region.

The Silverbean approach to the objective


  • Analyse and map opportunities
  • Recommend strategic and tactical ways to target new segment


  • Understood market and current position
  • Ran segmentation, targeting and customer journey mapping workshop with Journey Latin America
  • Conducted secondary research to validate our tactics
  • Analysed current performance against new requirements and provided recommendations

Journey Latin America now have a clear roadmap for targeting a new market

To find out how to drive your business forward with our results-focused campaigns, speak to Andy for a friendly chat today.

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