Hi! My name is and I work at

You can contact me via and

Hi! My name is and I want to
add my event, to Silverbean's Calendar.

You can check out the event's website at and you can
get in touch with me via .

Hi! My name is and

my email address is

Here is my and

New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Journey Latin America: New Market Development

Journey Latin America: New Market Development

THE RESULTS WE ACHIEVED

  • Prioritised segments for the company based on strategic positioning, and a target based on new market growth
  • Target persona and journey map produced
  • Recommendations delivered that will allow Journey Latin America to target the new segment
  • Testing and further research plan underway
This image shows Journey Latin America's logo

The key problem:

Journey Latin America were doing really well with their current target customer, and wanted to explore their options for market development. They needed to be able to clearly define and understand the new target customer.

Who is the client?

Journey Latin America are the UK’s leading specialist in travel to Latin America. Dedicating themselves to the region since 1980, customers experience something extraordinary during journeys crafted by travel experts with extensive first-hand knowledge of the region.

The Silverbean approach to the objective

Strategic

  • Analyse and map opportunities
  • Recommend strategic and tactical ways to target new segment

Tactics

  • Understood market and current position
  • Ran segmentation, targeting and customer journey mapping workshop with Journey Latin America
  • Conducted secondary research to validate our tactics
  • Analysed current performance against new requirements and provided recommendations

Journey Latin America now have a clear roadmap for targeting a new market

To find out how to drive your business forward with our results-focused campaigns, speak to Andy for a friendly chat today.

TALK TO US TODAY
Life at Silverbean featured image

See how we have helped others...

This image shows Silverbean client Berghaus Brand Image

Berghaus - PPC case study

image shows barghaus logo in grey

We helped to unify the digital marketing team within Berghaus, to build their brand awareness.

Read more

This image shows the Belgian store for client Godiva

Godiva: Customer Resonance case study

image shows godiva logo

We helped Godiva better understand their customer and grow their brand. Read more.

Read more

This image shows SIlverbean's PPC client, L.K.Bennett

L.K.Bennett - PPC case study

L.K. Bennett Logo

Want to know how we exceeded our revenue targets with L.K.Bennett? Read our case study about it!

Read more

This image shows some branded products from Monnier Freres

MONNIER Frères - Affiliate Marketing case study

image shows monnier freres logo in grey

Read about how we sustained revenue growth with luxury retailer, MOONIER Freres, in this Silverbean case study.

Read more

Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552