Journey Latin America were doing really well with their current target customer, and wanted to explore their options for market development. They needed to be able to clearly define and understand the new target customer.
Journey Latin America are the UK’s leading specialist in travel to Latin America. Dedicating themselves to the region since 1980, customers experience something extraordinary during journeys crafted by travel experts with extensive first-hand knowledge of the region.
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Want to know how we exceeded our revenue targets with L.K.Bennett? Read our case study about it!