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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Journey Latin America – PPC



  • In the first 2 months of the In-Market campaign going live, it made up 75% of leads from Display Campaigns
  • Out performed Display remarketing campaigns 4:1
  • Gained 1,401 users to website
  • Low CPC of £0.26
Image shows Guatemala , Latin America

The key problem:

Journey Latin America was seeing a decrease in new customers to their website, resulting in fewer sales from a new customer base. The client needed more than brand awareness – they needed tangible results.

Who is the client?

Journey Latin America are the UK’s leading specialist in travel to Latin America. Dedicating themselves to the region since 1980, customers experience something extraordinary during journeys crafted by travel experts with extensive first-hand knowledge of the region.

Core objectives of the campaign

  • To bring awareness to the Journey Latin America Brand from a new audience
  • To bring more valued visitors to journeylatinamerica.co.uk
  • To increase leads

The Silverbean approach to the objective


  • Using Journey Latin America’s most popular destinations to find a new audiences, outside of traditional search campaigns
  • Using Google’s In-Market Audience with a Display Campaign


  • Use In-Market to find those looking to purchase a trip to Journey Latin America’s offered destinations
  • Exclude audiences who have become a viable lead in the past
  • Run alongside remarketing Display campaigns to better measure impact of performance

In-Market Audiences campaign outperformed Display remarketing 4:1

To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to Deanne or Hannah for a friendly chat today.


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