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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

L.K. Bennett – PPC

L.K.Bennett: INCREASING NON-BRAND REACH

THE RESULTS WE ACHIEVED

  • In-Market for Dress Shoes CPCs were 13% less than the campaign average.
  • 4% increase in conversion rate compared to campaign average.
  • 6% increase in ROI compared to campaign average.
  • 17% increase in CTR over other audiences in the same campaign.

 

LK Bennett Header Image

The key problem:

As a high-end, well-known brand on the British high street, L.K.Bennett is best known for their classic style court shoes and have a loyal customer following. However, the client wanted to attract new customers who may not be familiar with the L.K.Bennett brand, or otherwise not shopped with the brand previously.

Who is the client?

L.K.Bennett is a well-known luxury women’s fashion brand, operating on high street and online stores and concessions across the country.

Offering a wide range of sophisticated trends, L.K.Bennett’s target audience are typically women from their late thirties onwards, professional and career-focused with disposable income and an interest in high-end clothing and accessories.

The Silverbean approach to the objective

Strategic

  • Identify those in market for high end shoes.
  • Use high intent targeting to Increase awareness and traffic for users actively looking for products similar to those at LK Bennett.

Tactics

  • Research appropriate In-Market for Search Ads.
  • Apply In-Market for Dress Shoes to Non-Brand Shoes Shopping campaign.
  • Monitor traffic for first 30 days to In-Market Audience with 0% bid adjustment.
  • Gradually increase bid adjustment if key metrics are reporting good performance.

To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to Jess or Hannah for a friendly chat today.

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LK Bennett Header Image

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552