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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Linda Farrow – PPC

Linda Farrow: Impact of Social

THE RESULTS WE ACHIEVED

  • Google Analytics (GA) reports average order value (AOV) increases after a conversion path has more than three website engagements
  • GA top conversion paths featuring Social & Paid (and over three website visits), have 18% higher AOV than Paid Search/Shopping ads alone, and 208% higher AOV than Social ads alone
  • Close working relationship with Linda Farrow resulting in clear tone of voice requests and imagery supply
image shows woman in sunglasses

The key problem:

The main challenge was to ensure that brand messaging was remaining consistent across all channels throughout the customer journey whilst tackling ad copy character and formatting restrictions.

Reporting discrepancies between Facebook & GA also provided a challenge when looking at a holistic view of the campaign. Each platform collects data from different sources (cookies vs pixels), in addition to differing attribution windows. Google Analytics also cannot fully measure all traffic originating from the Facebook app.

Who is the client?

Linda Farrow is a luxury eyewear brand, founded in 1979 and with stores across the world. The brand looks to their vintage Seventies and Eighties designs for inspiration, whilst collaborating with contemporary brands such as No.21, Alessandra Rich and Matthew Williamson.

Core objectives of the campaign

  • Establish brand consistency across multiple marketing channels
  • Understand the user journey through Paid & Social website engagement
  • Increase average order value via Paid strategy & tactics

The Silverbean approach to the objective

Strategic

  • Create consistent tone of voice, visuals and messaging
  • Increase AOV through 3+ conversion paths

Tactics

  • Retargeting and In-Market audiences added to all search and shopping campaigns and bids increased for previous site visitors and audiences displaying online behaviour likely to convert
  • Supplementing search and shopping activity with prospecting campaigns on Facebook & Instagram using lookalike audiences based on website visitors while retargeting users who failed to convert
  • Create social user-specific retargeting audience in GA for Paid campaign use
  • Shared ad copy drafts
  • Imagery and collection briefing from client.

To find out how to drive your business forward with our results-focused social campaigns, created to meet your business objectives, speak to Jessica or Ben for a friendly chat today.

TALK TO US TODAY

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552