Linda Farrow – PPC
The main challenge was to ensure that brand messaging was remaining consistent across all channels throughout the customer journey whilst tackling ad copy character and formatting restrictions.
Reporting discrepancies between Facebook & GA also provided a challenge when looking at a holistic view of the campaign. Each platform collects data from different sources (cookies vs pixels), in addition to differing attribution windows. Google Analytics also cannot fully measure all traffic originating from the Facebook app.
Linda Farrow is a luxury eyewear brand, founded in 1979 and with stores across the world. The brand looks to their vintage Seventies and Eighties designs for inspiration, whilst collaborating with contemporary brands such as No.21, Alessandra Rich and Matthew Williamson.
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