Lulu Guinness voiced that they wanted to improve their year-on-year figures, so Silverbean’s talented Affiliate Team introduced an Affiliate Programme with the purpose of improving the desired figures on a monthly basis. As such, the team must continuously think creatively and outside of the box to ensure new and positive campaigns are implemented in any given month to drive these year-on-year improvements.
Founded in 1989, when Lulu Guinness was 29, Lulu’s intention was to always be slightly outré and push boundaries. With the fresh concept of a briefcase for women, which quickly morphed into an idea for vintage style rose basket bags, the brand was born.
The affiliate team at Silverbean are constantly coming up with exciting innovative ideas that ensure they are always driving the program forward. They are proactive, organised, helpful, their communication is quick and they really are a pleasure to work with. The brand has always tried to push boundaries and Silverbean helps us to achieve this.
Head of Ecommerce
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