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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

Lulu Guinness - Affiliate Marketing

This images show iconic Lips Clutch for Lulu Guiness on of Silverbean Affiliate Marketing clients

THE RESULTS WE ACHIEVED

  • 60% increase in orders.
  • 38% increase in sales.

The key problem:

Lulu Guinness voiced that they wanted to improve their year-on-year figures, so Silverbean’s talented Affiliate Team introduced an Affiliate Programme with the purpose of improving the desired figures on a monthly basis. As such, the team must continuously think creatively and outside of the box to ensure new and positive campaigns are implemented in any given month to drive these year-on-year improvements.

Who is the client?

Founded in 1989, when Lulu Guinness was 29, Lulu’s intention was to always be slightly outré and push boundaries. With the fresh concept of a briefcase for women, which quickly morphed into an idea for vintage style rose basket bags, the brand was born.

Core objectives of the campaign

  • Improve the figures YoY with an Affiliate Programme

The Silverbean approach to the objective:

Strategic

  • The Silverbean team analysed the situation, looking at potential affiliates to run promotions with, whilst discussing options for campaigns with the Lulu Guinness team. Lulu Guinness is very much a luxury brand, and in order to maintain their exclusive persona it would be detrimental to be seen as discount driven. With this in mind, Silverbean always took great care around the types of promotions and offers, in order to preserve the exclusivity of the brand.

Tactics

  • A little look into some of the figures shows how Silverbean’s quick thinking and strategy adjustment ensured that the goals were always top priority. Mid May figures show the year-on-year figures via the Affiliate Programme were orders up by only 20% and sales were down by 29%.

60%

increase in orders

What the client says

The affiliate team at Silverbean are constantly coming up with exciting innovative ideas that ensure they are always driving the program forward. They are proactive, organised, helpful, their communication is quick and they really are a pleasure to work with. The brand has always tried to push boundaries and Silverbean helps us to achieve this.

Tayyaba Malik

Head of Ecommerce

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552