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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

N.Peal – PPC

N.Peal: Maximising Revenue at Christmas Using Paid Social

THE RESULTS WE ACHIEVED

  • Overall ROI from the Facebook campaigns was 358%.
  • Average order value was 20% higher than AdWords over the same period.
  • 44% of revenue generated came from the new customer campaign.
  • Facebook likes for the N.Peal page increased by 26% over this period.
  • Not only did the Facebook campaigns generate direct revenue, the dynamic display campaign was extremely effective in generating assisted revenue. Revenue generated on the same day as a customer viewing an ad was 423% higher than the direct revenue figure.
Image shows Silverbean's client N.Peal, and their cashmere jumpers

The key problem:

N.Peal was entering a peak quarter in the run up to Christmas. Traditionally, the brand runs search ads on Google year-round but, to maximise revenue during this period, there was an opportunity to add paid social into their marketing mix.

Who is the client?

N.Peal is a luxury cashmere knitwear and accessories specialist founded in London by Nat Peal in 1936. N.Peal has five stores in London, including a flagship store in the Burlington Arcade, and has recently opened a store in New York. N.Peal prides itself on using only the finest Mongolian cashmere to create elegant and modern styles.

Core objectives of the campaign

  • Maximise revenue during this key trading period.
  • Introduce the brand to new customers.

The Silverbean approach to the objective

Strategic

  • Target website users who were highly engaged, but didn’t convert.
  • Using current customer insights to target a highly relevant new audience.

Tactics

  • Dynamic display remarketing campaign targeting basket abandoners from the last 14 days.
  • Splitting the product catalogue into smaller subgroups to increase ad relevance.
  • Image campaigns targeting ‘lookalike’ audience built from current customers.
  • New customer campaigns split into male, female & generic targeting.

358%

overall ROI

from the Facebook campaigns

What the client says

“The Facebook trial was a definite success. We were able to engage with our existing customers on a new platform over our peak trading period, resulting in incremental online sales. The Facebook campaigns also gave us the opportunity to raise brand awareness, recruit new customers and generate a return on investment from a completely new audience.”

Natalie Jackson

Ecommerce Manager

To find out how to drive your business forward with our results-focused campaigns, created to meet your business objectives, speak to Will or Hannah for a friendly chat today.

TALK TO US TODAY
image shows will hitter on ppc team for silverbean

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552