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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

Results:

This image shows some branded products from Monnier Freres

THE RESULTS WE ACHIEVED

  • Increased revenue 313% (Q4 2014 vs Q4 2015).
  • 30% of revenue in Q4 2015 generated by content and lifestyle affiliates.
  • Over 20% of revenue in Q4 2015 generated by Weibo accounts targeting wealthy Chinese students and families residing in Germany.

The key problem:

Silverbean launched the German Affiliate Programme for MONNIER Frères in 2014, on the CJ network. As a new entrant to this market, Silverbean were tasked with ensuring sustained revenue growth with a significant emphasis on brand awareness and blogger outreach.

Who is the client?

MONNIER Frères is a Paris based, online only, luxury leather bag and accessories merchant, founded by two brothers Jean and Guillaume Monnier in 2010. Their goal – to create the ultimate online destination dedicated exclusively to accessories.

Core objectives of the campaign

  • Sustain revenue growth.

The Silverbean approach to the objective:

Strategic

  • Through Silverbean’s relationship with cover-pr.de (a German based PR agency specialising in both male and female influencer management), we were able to engage with and gift key bloggers in the German affiliate space.
  • Following a successful campaign in the UK for MONNIER Frères, which targeted wealthy Chinese families and students via Weibo, Silverbean spotted an opportunity to harness a similar approach in Germany. A number of Weibo affiliates based in Germany and targeting the Chinese community within, were targeted to sign up and commence promotion of MONNIER Frères’ offers and sale deals.

Tactics

  • Coupled with the above, Silverbean ensured that relationships with key bloggers using the rewardStyle platform were utilised. Weekly reports on the rewardStyle dashboard were dissected to pinpoint any new affiliates to reach out to, or to highlight any key influencers we needed to engage with. A subsequent “reach out” plan was then produced and signed off by the client.
  • Coupled with a focus on quality content and influential bloggers, Silverbean also successfully launched a small scale campaign with the top voucher code and cashback affiliates within the German space. Operating this on a small scale ensured that MONNIER Frères could harness the large audience these sites offer access to, but also maintain a level of brand protection. Silverbean constantly monitored MONNIER Frères’ presence on site to ensure brand guidelines were upheld – this ensuring that the luxury approach is never jeopardised.

313%

increase in revenue

(Q4 2014 vs Q4 2015)

What the client says

Silverbean are always pushing to drive affiliates forward. The team is innovative and they really try to think outside of the box in terms of how they can drive growth on the Affiliate Programme. The team are a genuine pleasure to work with and we really do look at them as an extension of our team.

Pamela Clapp

Responsible Communication

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552