Despite being our client for three years, N.Peal had not ventured into Paid Advertising before. We were given the green light to begin in November 2016, at what was a crucial time of the year for the brand, and were tasked with proving the importance of Paid within the marketing mix.
N.Peal is a luxury cashmere knitwear and accessories specialist founded in London by Nat Peal in 1936. N.Peal has five stores in London, including a flagship store in Burlington Arcade. They pride themselves on using only the finest Mongolian cashmere.
Working with Silverbean over the past three years in other areas of digital has allowed for the team to develop a real understanding of our brand, our heritage, and our product, which then allows for them to truly understand our customer. We were keen to get involved with more of their digital offering and we were not disappointed by our decision to venture into paid advertising with Silverbean. Not only did the team support us every step of the way, they smashed through challenging ROI targets and impressively over delivered. We look forward to seeing what’s next for our continued collaboration with Silverbean.
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