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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

N.Peal – PPC

N.Peal - PPC

THE RESULTS WE ACHIEVED

  • November ROI – 400%.
  • December ROI – 860%.
  • PPC contributed to 13.39% of N.Peal’s overall digital revenue in December.
Image shows Silverbean's client N.Peal, and their cashmere jumpers

The key problem:

Despite being our client for three years, N.Peal had not ventured into Paid Advertising before. We were given the green light to begin in November 2016, at what was a crucial time of the year for the brand, and were tasked with proving the importance of Paid within the marketing mix.

Who is the client?

N.Peal is a luxury cashmere knitwear and accessories specialist founded in London by Nat Peal in 1936. N.Peal has five stores in London, including a flagship store in Burlington Arcade. They pride themselves on using only the finest Mongolian cashmere.

Core objectives of the campaign

  • To hit a target ROI of 333%.
  • Contribute to 7% of overall digital revenue.
  • Become a better known brand within the luxury cashmere sector.

The Silverbean approach to the objective:

Strategic

  • Drive conversions through brand and non-brand.
  • Capitalise on the key winter trading period.

Tactics

  • Brand and non-brand search campaigns.
  • Dynamic search campaign.
  • Shopping campaigns.
  • Countdown and winter sale ads and sitelinks.

13.39%

of N.Peal’s overall digital revenue in December

contributed by PPC

What the client says

Working with Silverbean over the past three years in other areas of digital has allowed for the team to develop a real understanding of our brand, our heritage, and our product, which then allows for them to truly understand our customer. We were keen to get involved with more of their digital offering and we were not disappointed by our decision to venture into paid advertising with Silverbean. Not only did the team support us every step of the way, they smashed through challenging ROI targets and impressively over delivered. We look forward to seeing what’s next for our continued collaboration with Silverbean.

Richard Levin

Trading Director

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Will or Hannah for a friendly chat today.

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Contact Us

New business enquiries: 0191 283 6988

General enquiries: 0191 448 7552