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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200

N.Peal – SEO

N.Peal - SEO


  • 113% increase in organic traffic.
  • 121% increase in organic revenue (£149,658.49).
  • 113% increase in organic traffic from new users.
This image shows a pile of fur and cashmere products the SEO client N.peal sell

The key problem:

N.Peal wanted to continue building their online presence in 2015, with the goal of increasing organic traffic and revenue.

Who is the client?

N.Peal is a luxury cashmere and fur retailer, specialising in products such as jumpers, scarves, pashminas and cardigans. The company has been trading since 1936, making it the oldest cashmere store in London, and one of the first to open in the UK.

Core objectives of the campaign

  • Increase organic traffic to the N.Peal website.
  • Increase organic revenue.
  • Increase in new users.

The Silverbean approach to the objective:


  • Drive increased organic revenue by increasing organic search visibility through new and existing content.
  • Improve brand awareness by optimising product/category content including useful/inspiring content via the blog and landing pages.


  • Development, optimisation and implementation of on-page content.
  • Key phrase research into ‘SEO friendly’ content to develop pages that attract the right sort of traffic.
  • Technical consultation.


increase in organic revenue


What the client says

The team at Silverbean are great to work with, as well as their expertise in search they also have a real understanding of our brand, our heritage, our product and importantly, our customer. They work as an extension of our team and we face the challenges and successes of growing our online business together. We’ve made some positive changes with key technical improvements and the re-launch of our blog onto the Wordpress platform. These steps are already helping to increase awareness of our brand, as well as giving a boost to orders and revenue as we come into our peak trading period

Phil Myerscough

Head of Ecommerce

To find out how to drive your business forward with our results-driven campaigns, created to meet your business objectives, speak to Andy for a friendly chat today.

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