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New business enquiries: 0191 260 0716

General enquiries: 0191 406 1200

New business enquiries:

0191 260 0716

General enquiries:

0191 406 1200


Newcastle Building Society: First-Time Buyers’ Customer Journey

Image shows Newcastle Gateshead quayside, where Thinking Digital 2017 will be held


  • Increased first time buyer visits by 306.45% YoY
  • New users increased by 443.75%
  • Sessions increased by 306.45%

The key problem

The client’s first-time buyers’ website content was lacking the depth that customers needed.

Who is the client?

Newcastle Building Society is the biggest building society in the North East, with more branches than any other society in the region. They are the eighth largest in the UK with assets in excess of £3.6 billion.

Core objectives of the campaign

  • Increase organic traffic to their mortgage hub

The Silverbean approach to the objective


  • Target prospective mortgage customers by developing a topical hub


  • Understand the first-time buyer’s customer journey and use this to create content/structure
  • Create new sub-pages of key target areas within mortgages
  • Re-write and optimise existing mortgage content
  • Develop a new navigational structure for mortgages


increased first time buyer visits


To find out how to drive your business forward with our results-focused campaigns, call Tim or Shaun for a friendly chat today.


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