NewcastleGateshead Initiative had a clear, simple objective – to increase organic visibility for people who want to visit the Newcastle and Gateshead area. This included becoming a trustworthy source of information for events within the North East region and directing users off-site to the websites of key partners.
NewcastleGateshead Initiative (NGI) is an organisation created to promote travel, tourism and investment in the Newcastle and Gateshead area. NGI is an authority on information and events in the North East, attracting both local and international visitors to the region and working with a number of public and private stakeholders to raise the profile of the city.
If I was to describe Silverbean in one word it would be innovative. They are constantly looking for new ways to improve our performance with SEO. The recent successes with topical hubs is looking very exciting. Watch this space. We look at the team as an extension of our team and they are a genuine pleasure to work with.
Digital Marketing Manager
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